Home >

Fashion Develops "Sequel" &Nbsp; Holiday Tide Drives "Half Season" Clothing Fever.

2012/1/15 16:17:00 24


Recently, I learned that in addition to spring, summer, autumn and winter, fashion Now the world is beginning to praise the concept of "fifth seasons" and "sixth seasons" in early spring and early autumn, and the fashion trend is also developing more and more "sequels" just like American drama.


Recently, the major brands in China push the early spring series, Louis Vuitton, Dior, Zegna and so on. brand In the 2012 spring and summer preview conducted in China, a district was specially designed to focus on 2012 early spring series. Miu Miu, Prada, Gucci and many other first-line international brands are also promoting more early spring costumes. Compared with previous Spring Festival series emphasizing Beach "holiday", 2012 of early spring series The connotation is richer, more design techniques have been added, and holiday resorts have gradually moved to cities. In addition, comfortable fabrics and retro designs are still smooth, and long skirts and slit skirts make this season even more leisurely.


The early spring series has just been put on the counter. Many brands have launched the "early autumn series" recently, and the concept of early autumn has become a new fashion season with the promotion of brands. At present, there are more than fifty famous brands in the early autumn season, such as the "Paris Mumbai" advanced handicraft series recently released by Chanel, which is also the 2012 early autumn product.


When Michael Kors explains the early autumn series, "early autumn" is the most profitable series, and it can be any seasonal costume you want. The industry believes that the early season of spring and early autumn, which are commercially oriented semi seasonal costumes, are not seasonally strong, more practical, and the trend of Chinese holidays is more and more obvious, which has also led to the "half season" clothing craze.

  • Related reading

In 2012, Who Stirred Up The Women's Clothing Market In China's Apparel Industry?

market research
|
2012/1/14 15:15:00
22

What Are The Elements Of China's "Men's Clothing Brand"?

market research
|
2012/1/14 14:04:00
17

International Fur Traders Appreciate China'S Market

market research
|
2012/1/14 11:42:00
23

What Are The Elements Of Chinese Men's Wear?

market research
|
2012/1/14 10:20:00
25

擦亮眼睛“看清”服装吊牌

market research
|
2012/1/13 18:32:00
25
Read the next article

Sales Strategy &Nbsp At A Single Price; A Clear Cut Into Mainstream.

Since the first half of 2011, the national development and Reform Commission has found more than 20 stores in Beijing, Shanghai, Wuhan and other cities have "false high original prices and then discounted" false promotions. The NDRC joint China Consumer Association issued a notice requiring the national department store to push forward the real price.