The Pformation Of Fujian Shoes Export From "Quantity" To "Quality"

Since 2011, the output value of the traditional export industry has been significantly decreasing in the growth rate and the proportion of total output value. However, some traditional export industries in Fujian, a big export province, have not yet shown signs of declining.

Fujian customs statistics show that in 2011, Fujian shoes exported 8 billion 890 million US dollars, an increase of 28.1%.

The maximum price is 39 dollars.

Many enterprises said that the number of exports in 2011 has not increased much, more is the increase of unit price, resulting in total growth.

Quanzhou inspection and Quarantine Bureau, according to the relevant personage, told reporters that from the "quantity regulation model" gradually to "quality and efficiency" pformation, let spring shoes raise the level of export unit price.

At present, more than 200 export enterprises in Quanzhou have implemented and acquired ISO9000, ISO14000 and ecology.

Multinational production and marketing alliance

The growth of Quanzhou's footwear exports also benefited from the expansion of the international market.

At present, there are more than 30 shoemaking enterprises in Quanzhou and international famous brands to establish the relationship of production and marketing alliance. Many footwear enterprises in Quanzhou, such as XTEP, Anta and PEAK, set up business organizations and stores in more than 20 countries and regions such as the United States, Russia and Southeast Asia.

At the same time, by participating in the Canton Fair and famous footwear fairs both at home and abroad, enterprises have opened up the international market in many ways, actively taking diversified development paths, and actively developing Russia, South Asia, South America and Africa markets on the basis of consolidating the European, American and Japanese markets and expanding the market of Southeast Asia and Hong Kong, Macao and Taiwan. The sales market has now spread to more than 80 countries and regions in the world.

Recently, the annual meeting of Fujian Federation of light industries was analyzed. At present, the European debt crisis is considered to be the biggest uncertainty that threatens the world economy. The momentum of world economic recovery has obviously weakened, the risk of large-scale and disorderly international capital flows has increased, and the commodity market has fluctuated frequently. Exchange rate intervention, investment and trade protection tendencies will be strengthened, all of which will have an adverse impact on China's commodity exports.

Price advantage is gradually disappearing.

The price advantage of Fujian's traditional exports is disappearing and is also worrying the industry.

As China's raw material prices and labor costs continue to rise, the price advantage of traditional export products is disappearing. Taking shoes as an example, China's annual output is 13 billion pairs, the labor cost is 1.3-1.5 dollars / hour, the annual output of India is 2 billion pairs, the labor cost is 0.65 dollars / hour, the annual output of Vietnam is nearly 800 million pairs, and the labor cost is 0.48 dollars / hour.

Su Wenbin, general manager of Hengtai shoe industry Co., Ltd., told the Morning Post reporter that foreign trade shoe companies were concerned. Despite the termination of the EU's anti-dumping case against Chinese leather shoes last year, although various trade frictions still exist, but from the foreign trade situation of the international market, the market opportunities are still large, and orders are still many. The immediate concern of enterprises is not the problem of orders, but the difficulty of financing and recruitment.

He suggested that relevant departments should give more support to SMEs in terms of financial policies.

He also suggested that, in addressing the growth and growth of labour force, it is possible to consider the introduction of low cost Southeast Asian employees.

He said recently he visited Southeast Asian countries such as Indonesia and Philippines, and found that their workers' wages were between 500-600 yuan a month. If we could introduce these low labor forces, we could still maintain our export advantage.

He said that at present, many enterprises in Guangdong, Dongguan and other regions are trying this kind of practice.

"Before we Chinese export to work abroad, we can also introduce overseas labor force to work in China."

He said.

Research on acquisition of foreign channels

The leader of Jinjiang city's Trade Co., Ltd. also believes that 2012 orders are not a problem. Even because of the cold weather in Europe this year, many retailers have basically dumped their winter shoes, so it is expected that demand for Europe will rise this year and orders will not decrease.

Quanzhou's export shoe enterprises are faced with the gradual loss of the price advantage resulting from the rising labor costs, making their profits thinner.

"Sometimes the profits of a pair of shoes are only two to three cents, and enterprises can only talk about profits if they have large base orders."

He said.

Another industry who has been engaged in export business for more than 20 years thinks that the impression that Chinese traditional export products are cheap to foreign partners can hardly be changed in the short term, and foreign orders will shift to the Southeast Asian countries such as Vietnam with lower labor costs.

"Besides, trade barriers and exchange rate fluctuations make Chinese exporters strong enough to play cheap cards and participate in international competition."

The source said.

Experts believe that the competitive advantage of Fujian's traditional export industry is being strongly concerned by the industry. Antidumping is often encountered in industries such as hardware, furniture, stationery and leather goods, which are mainly OEM and OEM.

Experts suggest that enterprises in these industries can pay more attention to domestic channel construction and pform from acquiring foreign enterprises to acquiring foreign brands and channels.