Next Luxury Market: Advanced Children'S Wear.

The movement of nationalized fashion has gone a step further. Today, the gospel of fashion spreads throughout the innocent world of children.

Everyone wants to occupy the emerging market, so designers from Mulberry to Marc Jacobs have reduced the size of the fashion. Of course, the number on the price tag has not decreased with it.

Fashion enters children's world.

The market for children's wear has come to a great outbreak. Almost every week, new brands have launched children's wear lines.

Just last month, Stella McCartney designed a series of children's wear for Gap Kids, French Connection's baby clothes were listed, and online store Asos also opened its own children's wear area.

In the past year, designers and Jean PaulGaultier have sent children to the exhibition booth. In addition, Burberry has rapidly opened 7 children's wear stores in the past year and a half, each of which has been equipped with oak floors decorated with lacquer furniture and dark metal fitting rooms. When did this melancholy tune begin to connect with children?

Ascendant

"Besides Chanel, they are more or less coveted.

"MarieSoudr child -Richard, founder of Little Fashion Gallery, the online children's clothing store," said -Richard.

This store is equal to the Net-a-Porter of the adult world in the children's clothing industry. Its managing director, Soudr -Richard, has not entered Burberry's products this season, and has refused JeanPaul Gaultier on the ground of "too flashy". The design of Ralph Lauren appears to be "not fashionable enough" and does not match the shape of her store.

Marc Jacobs has a silk winter dress almost sold out in her shop.

"I buy clothes for my children without any money.

Lorraine Candy, editor in chief of the British edition Elle.

As the mother of three children, she buys at least two new clothes a week, equivalent to two times that of most of her colleagues.

"My oldest child is seven years old, and my youngest is three years old.

I didn't have anything to choose five years ago. Now I can find new things every time I go to the store.

Everything is so new and cute.

You would think, "look, it's a Stella McCartney-- so small! Every dress is like a toy."

"

Many people suffer from a slight "compulsion to buy children's clothing". Besides seasonal factors, novelty pursuit is pushing them all the time.

In addition, the growth rate of children is also one of the reasons contributing to this obsessive compulsive disorder.

In this way, shopping has become the responsibility of parents, and expensive things are becoming more and more.

Against this background, the French children's wear brand Bonpoint plans to launch a children's beauty product line, which is not difficult to understand.

In fact, the brand has pushed a bottle of perfume for children to the market.

Some people may interpret this phenomenon as an individual behavior at the top of Pyramid.

But compared to baby perfume, where does the plastic Afghan trousers that cost 12 pounds on Asos website go? Where is the cashmere children's clothing that used to be a bravado product of luxury brands, but now it can be easily found in Benetton and H&M.

The price of children's clothing has skyrocketed at all levels of the industry.

It is interesting to note that with the expansion of children's wear market, the choice of low prices has decreased.

In some shops where parents usually choose clothes for themselves, such as Benetton, Gap, Zara, etc., the average price of children's wear department is even higher than that of adult department according to the fabric used.

Adult world invasion

Models in hard fashion advertisements often look bored.

Their eyes are displeased, and the corners of their mouth are slightly downward radiant. In the jargon, this facial expression is called "infectivity". If you are a loyal audience of the TV talent show "the national super model contest", you should be familiar with this word.

However, if you see this so-called "infectivity" appearing on the children's poster of Gap Kids, do you think it is a bit inappropriate? A little girl has a snowy boots, wearing a superb pink and fluffy skirt, and gaze unsteadily on the distance.

She raised her right hand up like something special to tell her teacher.

Beside her, another little toddler, dressed in a punk style military uniform in 1980s, looked around in alarm. Maybe he was thinking, "what kind of madman will spend $more than 100 to buy a coat with shoulder straps for a two-year-old child?"

Those fashion elements that make people excited and crazy, such as grey cashmere, 80s retro wind, or pure organic cotton t-shirts, do not actually do any good to children.

They did not care in the past and would never care about such problems in the future.

Their dress requirements are actually simple: boys want Spiderman uniforms, girls want colorful dress dresses.

However, these children -- and any other child -- how to look at the children's clothing series designed by StellaMcCartney for Gap is of little importance to Gap's operator or designer McCartney herself.

"These retailers will

It is true that the accusation that mothers dress their daughters as if they are dressed in their own way, does it have sex discrimination? If a little boy is wearing a shirt like his father, a tuxedo, a pair of trousers and leather shoes, who will raise an objection? In fact, the reduction of the look of the adult dress will make the children who wear them look funny, who has not been laughed at by such photographs? That is why, when the three year old Suri Cruise is reduced to high-heeled shoes, it will bring so many compliments.

The world in children

At present, the fashion trend of children in the high fashion industry is undoubtedly led by adults.

Will parents lose their sense and spend a lot of money on such expensive and unpractical clothes? After all, with the growth of their children, the beautiful clothes will be too small to wear in a few short months.

Experts warned recently that high fashion may restrict children's growth and development.

At this age, they should have rolled and played on the mud outside the house instead of wearing a skew cut dress.

Some child care workers reported that children could easily alienate themselves after putting on expensive clothes because they were warned not to damage their clothes.

They are as anxious as Edward's novel characters to dwell dirty clothes on Sunday.

Once you wear the Antik Batik fur vest at $330, or the RalphLauren twist knitted pullover, which sells for 380 dollars, these little fashion fashions can neither climb the tree nor jump into the sand pit without fear.

It is parents who choose clothes for their children. The parents' identity is added to the children during the selection process.

Parents want their children to look decent, which makes them look like themselves.

Although grandma's hand-made sweaters and carefully selected T-shirts in charity shops will not dishonor them, they will be confused by advertisements and star effects when more choices appear.

At least, their dress taste is the dress taste of their parents before their children are able to eat themselves. They are unsightly and should be completely blamed on their parents.

The daughter of Suri, Cruise, is only three years old, but owns a large number of high fashion fashions including Roberto Cavalli's dress and ChristianLouboutin's leather shoes, and the total value is estimated to be over $3 million.

Is it Suri Cruise herself wearing Christian Louboutin high heels, or out of her mother's meaning? In fact, not long ago, perhaps now, it has become the little girl's own meaning.

Supermodels in Super Child Model's infancy

along with