Hinur Builds The First Class Men'S Wear Brand

Male brand

Hinur constantly improved the quality and ability of R & D team, increased R & D efforts, implemented product innovation, and developed a number of high-grade new products with bright spots.

Hinur also formed an industrial alliance with suppliers to jointly develop high-grade surface accessories, increase the added value of products and improve the market's quick response capability.

In July 8, 2011, the company was awarded the honorary title of "national credit rating enterprise" and "2011 national trustworthy enterprise" awarded by the China product quality association.

Focus on high-end clothing, pay attention to independent innovation.

Since the beginning of this year, he has accelerated the upgrading of production equipment and technology, relying on the large scale men's suit production base in China, making use of the world-class production suspension pipeline and supporting equipment imported from Germany, Italy, Spain, Sweden and Japan to form a strong capacity.

He has fully implemented the strategy of "developing enterprises by science and technology", set up a large garment research and development center, and set up a R & D team with many famous designers of clothing design at home and abroad.

Hinur constantly adjusts the product mix with the market orientation, has made active and effective explorations in the research and application of new materials, and the research of functional clothing fabrics, and has developed air borne catalytic worsted suits, xylitol suits and permanent antistatic suits to meet the needs of consumers for functional clothing.

Since this year, Hinur has made full use of Beijing R & D base to collect high-end design talents at home and abroad, so that Hinur clothing has always been leading the fashion trend to meet the gradual expansion of the market.

Innovation is everywhere in Hinur. Innovation is a powerful engine for the rapid development of Hinur, and has enhanced Hinur's competitiveness. Hinur ranked second in the 10 competition of China's garment industry released by the China Textile Industry Association in 2010~2011.

Strengthening international cooperation to provide unique experience

Since listing, he has not been eager to expand marketing channels, and the number of stores is limited.

And focus on cooperation with professional decoration companies, increase investment, carry out large-scale and high standard decoration of existing storefront, unify the store image, improve the brand image and taste, and provide consumers with more comfortable shopping environment.

Hinur also actively improved the distribution system of Wei Fu you, improved the level of information management of marketing, and greatly standardized and enhanced the terminal image of enterprises.

Since the beginning of this year, with the upgrading of the store image, various branches have built up a shopping atmosphere of "customer experience marketing", and invited lecturers with many years of training experience in flight attendants and platinum five star hotels to provide all-round, integrated training and quality improvement for staff in terms of service, etiquette, make-up and expansion.

Hinur group has implemented "zero distance service" and improved the lifelong free dry cleaning, three piece suit and tailor made differentiation marketing strategy, which is well received by customers.

Among them, lifelong free dry cleaning started the same industry. Six international standard dry cleaning procedures were adopted, and the largest dry cleaning service center in the domestic suit industry was established.