Wenzhou Footwear Industry Is Affected By Snowstorm Losses 30% Manufacturing And Sales Most

Shoe industry furniture sales reduced by 30%, winter clothing sales difficult to replenish, staff return to the temperature is not smooth, affecting the start...

From late January to early February this year, a heavy snowfall in the southern part of China caused serious traffic disruption and power facilities.

Ice and snow closed, and the paralysis of the freight system also had a great impact on the sales of shoes, clothing, furniture and other products in Wenzhou.

The sales of shoes and furniture in the disaster area dropped by 30%. Wu Ting, marketing director of Paul Knight shoes company, said that in Xiantao Xiantao building in Hubei, Yi Kang and Japan are the leading footwear brands in Wenzhou.

At the end of the lunar calendar in the past year, the Thai leather shoes sold in Xiantao building "ten thousand yuan seven thousand or eight thousand yuan a day, that's a piece of cake. When business is good, it can sell more than 30 thousand yuan a day."

But because of the snowstorm, the sales of Wenzhou leather shoes in Xiantao building almost fell by half at the end of last year.

In Zhengzhou, Henan, more than 60% of Wenzhou's footwear brands are gathered in Dafa new shoe city and Jing Guang shoe city.

An agent said that 20 days of heavy snow in Zhengzhou could ruin the business.

According to his estimate, the sales of Wenzhou shoes in these two shoe cities are at least 40% down compared with the same period in previous years.

He said that the only advantage of heavy snow is to sell all the cotton shoes in the shoe city out of stock.

But because of ice and snow, manufacturers in Wenzhou can't send shoes to agents, and there is no way to do business.

Guizhou, Hunan, Anhui and other places suffered snow disaster, Wenzhou shoes sales are almost the same.

The industry believes that compared with the same period in previous years, Wenzhou shoes sales in these places will be reduced by more than 30%.

Not only that, but because ice and snow blocked roads, marketers could not rush to collect money, which had a negative effect on the return of funds.

At present, the most realistic problem faced by shoemaking enterprises is how to solve the shortage of capital chain.

Lin Panwu, chairman of Zhejiang Fu Debao Furniture Co., Ltd., also said that furniture stores in all parts of the country had a wave of selling season at the end of last year. Because of heavy snow, some furniture stores in Jiangsu, Henan, Hubei and southwest China were closed for about two weeks, resulting in a 1/3 drop in sales volume in those districts.

It is understood that Wenzhou furniture enterprises that have established distribution outlets in these areas are experiencing similar situations.

I don't think it will be so cold this year.

Ni Xueshan, chairman of Arctic rookie fashion, said that winter is the peak season for underwear sales. This year, due to insufficient estimation of cold wave and inadequate preparation of goods, some agents have sold out products without being replenished in time.

Originally, some agents of red, yellow and blue children's clothing did not expect much of the sales of winter clothes. I did not expect that the cold weather arrived late, so that the sales performance of winter clothing increased sharply.

Agents everywhere called the headquarters to replenish the goods.

Ye Xiandong, chairman of the red and yellow blue group, said that due to the snowstorm, the speed of replenishment was affected, especially in Hunan and other markets. The staff in the warehouse had made good delivery packages, but they could not deliver the goods due to traffic problems.

Zhu Aiwu, President of the high bond group, even made a decision to take part in the replenishment of some areas by air pportation, but still far from meeting the needs of the terminal, especially the down sale terminal of the down garment.

The influence of the workers' return to the temperature is not good. The impact of the snow disaster on the construction is affected. Not only a lot of staff have postponed the time to go home, but also more employees have not been able to return to Wenzhou on time, which has affected the normal operation of some enterprises.

He will start work tomorrow, but the head of the sun lighter can not be happy: up to yesterday, only the administrative staff have been on duty, and most of the front-line workers have not returned to the factory.

A Ouhai eyeglasses enterprise also encountered the same problem. In the beginning of last year, eight began to work. Only 1000 workers returned to the factory this year, and 40% of them could not return to work on time, which had a great impact on the normal operation of enterprises.

In other enterprises, such a situation is also very common.

Yesterday, Shuguang and Xinya, the heads of Wenzhou printing enterprises, said, "because of the sufficient inventory of printed paper at the end of last year, the snowstorm has not had much impact on the production of enterprises.

The only thing that has changed is that employees are returning somewhat later this year.

It is understood that at present, the traffic is basically smooth throughout the country, and many other temporary trains have been launched. Except for the difficulty of getting tickets from the beginning of five to the beginning of the eighth month, the tickets can basically be bought at other times. In the next few days, workers will return to the enterprises one after another, and enterprises can gradually resume their normal production.

Part of the industry is preparing for early impact. Of course, some enterprises are affected by snowstorms very little because of the timely adjustment of enterprises.

Yesterday, He Hongxin, Secretary General of Wenzhou automobile and motorcycle parts Association, said that because of the timely adjustment of enterprises in the industry at the end of last year, the association has not yet heard the news that the enterprises are affected by the snowstorm.

Yang Xiaolei, executive director of the China Europe International Group, said they noticed the weather changes in time and shipped the list needed before the end of last year.

Some employees also pushed the days of family visits to the annual rest period.

The overall impact of snow disaster on the major pump and valve enterprises in Ou Bei town is not large.

Some enterprises in the pump and valve industry have stopped work before the snowstorm. Some of the products that were sent to the field in the past years were blocked by heavy snow on the road, which delayed the delivery time, but did not leave any particular sequelae.

Most of the employees of Volkswagen valves and Bethel valves chose to stay for the Spring Festival because of heavy snow. Enterprises also arranged for them to arrange new year related matters.

For the zipper industry, the annual sales season is not the peak season.

Huang Songgui, President of Wenzhou zipper chamber of Commerce, said that economic losses should not be large.

However, many years ago, many employees would go home to the enterprises, which would affect the normal production of enterprises to some extent, but enterprises would consider them from the perspective of humanization.