Set Up 10 Chain Clothing Stores At 2000 Yuan.

In the early 90s of the last century, when college students were not as "flooding" as they are now, Shen Kun Kun, who was born in 1972, entered the university with painstaking efforts.

However, after graduating from college, Shen Qikun, who was assigned to work in the former Huaiyin knitting mill, found that meager wages did not meet the needs of life.

By chance, Shen Qikun came into contact with the clothing business.

After that, he simply quit his job and concentrated on "going to sea."

In that era, many college graduates were puzzled by the fact that college graduates gave up steady jobs to sell clothes.

However, Shen Qikun, who has overcome many difficulties, has proved that he had made the right choice in 15 years.

Shen Qikun, who started 2000 yuan, now has 10 families.

The first barrel of gold forced out

How can they start selling clothes? Shen Qikun laughs at being forced out.

In 1997, Shen Qikun, who had been in the Huaiyin knitting factory for two years, felt that the "dead pay" in the factory was not enough at all.

"At that time, my wife and I went to work in a factory, earning only 300 yuan per person per month. There was no money for marriage and no new house."

Just when Shen Qikun was in distress, the opportunity slipped onto him.

At that time, Shen Qikun worked part-time as a tutor. One of his students happened to be in the clothing business.

With this opportunity, Shen Qikun went to work and followed the student's parents to learn how to do the clothing business.

In 1997, an anonymous clothing store with an area of only 10 square meters opened on the way to the city. It was the first step for Shen Qikun to start his own business.

Although Feng Deng road was only a road vegetable farm, Shen Qikun was able to capture potential business opportunities on this road.

"The location is good, the flow of people is large, and there is no one on the whole road.

After opening a shop, someone must see the shop. Shen Qikun's wife resigned first, while Shen Qikun used the weekend time to help him manage it.

Because of lack of experience, the two people entered the clothing of 1000 yuan at once, but they could not sell it, and finally they were forced to deal with it at a loss.

But as time went on, the couple explored some ways.

Shen Qikun found in his daily operation that the customers of this road were mainly middle-aged and old people, and they shifted their business direction to middle-aged and elderly clothing.

Because of the exclusive operation, the clothing is good and inexpensive, and the business in the shop is getting better and better.

Every day, when I buy vegetables, my aunt and aunt like to visit Shen Qikun's shop.

One day later, Shen Qikun and his wife spent a whole day clearing up the accounts of the day. They even found that they made two hundred or three hundred yuan on that day. This is equivalent to Shen Qikun's monthly salary in the unit. The couple cried happily, but they didn't eat dinner. They bought bread, ham and so on. They went straight to the cinema to watch the popular movie Titanic.

"It was very exciting and very comfortable that day." Shen Qikun is so impressed by this day.

When the store is on the right track, it earns more than a couple of times a month.

So, in 2000, despite his family's opposition, Shen Qikun resigned resolutely and went to the clothing business. He also named the shop "Kai Kun dress" with his own name.

The motto of "no advance or retreat"

"Shen boss, I haven't seen you for a long time! What have you been doing lately?" during the interview, the first thing every old customer entered the shop was to greet Shen Qikun enthusiastically, just like an old friend.

"We treat our customers just as we treat our aunt and aunt at home." this is Shen Qikun's style of clothing store.

He also grasped the mentality of the middle-aged and elderly people in pursuit of fashion, and characterized their clothing characteristics as "fashion, practicality and characteristics".

This really wins a good reputation for clothing stores.

In 15 years, "Kai Kun dress" has opened 10 chain clothing stores, has a loyal customer base, and some customers have been holding hands "Kai Kun" for more than 10 years.

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However, Shen Qikun, who has worked hard for many years in the business field, is well versed in the principle of "no advance or retreat".

"Instead of carefully maintaining the existing industry, it is better to let go and be enterprising.

With the continuous development of the society, the market is changing rapidly. Only by constantly innovating and enterprising can we inject vitality into the existing industry.

Shen Qikun said he had missed the opportunity by being conservative and took a detour.

"5 of my 10 chain stores were opened only last year.

Four or five years ago, I only wanted to keep the existing 5 stores, so I haven't developed for several years.

But in recent years, the businessmen who started almost the same time with me have made greater achievements.

If I hadn't stopped, there should be 20 stores now. "

In recent years, the competition between the middle-aged and the elderly clothing business is becoming increasingly fierce. Shen Qikun has turned his eyes to the ladies' dress with better market prospects.

In 2011, Shen Qikun opened 3 stores for ladies' wear in succession, and walked at the same time.

Look at problems from the perspective of development

From the initial entry to the expansion of business area and scale development, Shen Qikun's most profound business experience is that we must maintain a vision of development and make good judgments and plans.

Shen Qikun believes that clothing for the elderly will have great potential for branding in the future.

"Not only do the middle-aged and the elderly continue to improve their taste in clothes, but the younger generation also pays special attention to quality when they help their elders buy clothes.

So my goal is to create such an effect in Huaian: just buy clothes for daddy, Mommy or other elders, and immediately think of Kai Kun.

To this end, Shen Qikun has been taking the "branding" route.

Due to the larger age span and the different aesthetic standards of the middle-aged and elderly customers, the three brands of clothing for the middle-aged and the elderly under "Kai Kun dress" are different for customers of different ages.

"A single brand has fewer choices, and brand diversification can make up for this."

In the future, Shen Qikun's biggest dream is to set up his own clothing company.

"Small profits but quick turnover, to be honest with others" is Shen Qikun's philosophy of management for many years.

He believes that business must consider long-term gains, not just the immediate interests.

"The competition in the clothing market is fierce now, and the backlog of commodities is inevitable. However, taking the high price strategy blindly is not a long way to go.

To do the clothing business, one relies on the customer positioning, two makes the characteristic, three must carry on the detailed cost accounting ".

Shen Qikun warned young people who want to start a business: they must have dreams, be diligent, and be persistent.

"Even if a college student goes to sell vegetables after graduation, there is no shame.

There is nothing to sell vegetables. The key is not to always be able to sell vegetables. You can use your knowledge advantage to create new models and new ideas for selling vegetables.

It can also be successful.