"Store" Operation Marks The Pformation Of Tian Ya Clothing From OEM To The Real Store.

Ningbo in Dagang Industrial City

The entity store is officially opened and its business area is about 200 square meters. It mainly operates Tianya independent brand "TaiYaWish", mainly in casual clothes.

This marks the beginning of Tianya clothing from foreign trade OEM to the pformation of domestic sales entities.

In recent years, the foreign trade situation is not optimistic.

As orders and profits decrease, many OEM clothing enterprises in the region have started to create their own brands and turn to the domestic market.

Because the brand influence at the beginning of creation is relatively small, enterprises are more inclined to set up their own stores to sell their own brand clothing, and then gradually open the market.

Ningbo Tianya Garments Co., Ltd. is a private enterprise specializing in the development, production and sale of woven garments. It mainly provides OEM services for famous brands both at home and abroad.

This year, Tianya first opened a Taobao store on the Internet to run its own brand of clothing. Last month, it integrated resources, and turned the small workshop of the original company into a boutique shop as a Taobao store.

Relying on the OEM experience of Tianya for many years, from Tian Hua clothing to processing technology, Tianya clothing independent brand has better quality, and because of the reduction of logistics, middlemen and other intermediate links, the average price of clothing sold in the physical store is only half of that of the mall.

"We have the manufacturing brand of Tianya, and we want to revitalize the Tianya independent brand by injecting corporate culture."

Zhou Xuezhen, deputy general manager of the company.

The Shenzhou group has made a first step and invested $186 million to start the Ningbo Ma Wei Garments Co., Ltd., using Shenzhou group's textile and garment experience for many years, integrating the best quality resources of the group, and planning to build up a highly specialized brand clothing enterprise integrating product design, production management and sales.

At present, the company has invited Japanese well-known fashion designers to join, and set up a team of professional designers, relying on their own brands.

"Since August last year, five stores have been opened in China, with an average business area of 600 square meters, with sales of seven to 80% of international brand stores in the same region. The number of stores is expected to reach 15 this year.

"Shenzhou group's pition from manufacturing to the brand industry is not an overnight move. In the future, we will develop steadily according to the market situation."

Shen Zhou Group official told reporters.

Located in the west of Mt. Hengshan, Ningbo's Technology Co., Ltd. acquired the French brand "1962", positioned as a high-end customer.

After six months of preparation, the company will open 2000 square meters exhibition hall in its own business. It is expected to open at the end of June this year, mainly selling bedding and T-shirts.

Relying on the manufacturing and logistics advantages of the San Luo group, the price is only about ninety percent off of the same product on the market.