The "Quality Gate" Problem Of Imported Clothing Stems From The Lack Of Understanding Of China'S Quality Standards.

A natural trust in imported goods has attracted the attention of the Zhejiang provincial industry and Commerce Bureau.

In the face of 50% batches of unqualified rate, people can not help but wonder:

It's not very reassuring.

For a long time, consumers have formed a thinking formula which imports goods better than domestic products.

But the Korean import clothing quality monitoring report reminds consumers not to blindly worship foreign brands, not imported brands, the quality will be good.

But at the same time, in this "quality gate", some problem products brand owners and distributors are actively responding.

For them, "sampling unqualified" is not only a lesson, but also a re examination of the production standards of clothing sold in China and how to better "do in Rome as the Romans do".

Whether it's a multinational company or a small local company, it is on the same starting line.

"Any brand that sells in a country or region must comply with the laws, regulations and standards of the place of sale."

Wang Zhuo, Secretary General of the China clothing association, told reporters that the standards between the state and the state may be different, which requires foreign brands to adjust product standards and production quality with different sales places.

If the adjustment is not timely, the product quality will be unqualified.

Nowadays, garment enterprises are global production and global sourcing.

Whether we know enough about China's production standards, whether we organize and produce supply chain according to Chinese standards, this involves brand awareness of sales.

Wang Zhuo believes that even internationally famous brands need to have a thorough understanding of China's quality standards and binding mechanisms before entering China's sales, so as to cater for the local market.

The quality of imported garments has always been worrying. Many international brands have not been fully produced according to China's quality standards.

The difference between foreign standards is not enough.

In addition, compared with other countries, the Chinese market is large and wide. Some foreign brand owners may be somewhat relaxed about the quality requirements.

Compared with exports, the total import of Chinese clothing is only a fraction.

Taking 2011 as an example, according to customs statistics, China's clothing imports totaled 4 billion 10 million US dollars, while clothing exports totaled US $153 billion 220 million.

But compared to foreign countries, China is indeed a big market with strong charm.

Hu Min, director of the textile department of the China Textiles Import and Export Chamber of Commerce, believes that foreign exporters and Chinese importers are not very clear about the legal inspection items of clothing products in China, and are also a factor in the quality of clothing.

Although China's testing standards for clothing have gradually improved in recent years, the corresponding standards have been revised and perfected, Hu Min said. However, judging from the feedback from enterprises, the clothing standards abroad are generally higher than those in China.

Although a number of Korean brands in China refer to "China standard" and "do in Rome as the Romans do", they also say that they are not very familiar with Chinese standards.

And production standards to prevent such incidents from happening again.

The reporter also noted that the distributor of some brands involved in Zhejiang's sampling inspection is actually the brand's branch in China.

In formulating production standards, this direct pmission mode is equivalent to the requirement of oneself.

Therefore, it is not surprising that quality problems arise.