Who Will The Future Textile Design Belong To?

The introduction of Korean designers, the arrival of French designers, in May, a foreign expert workstation of Zhejiang Modern Textile Industry Research Institute, came to a German designer......

Why do foreign designers come to Keqiao frequently? What attracted them to come here? What did they see here and what they learned? Recently, reporters interviewed a number of foreign designers in Keqiao with a series of questions.

A broad design market

Jin Nanyuan, the chairman of the Federation of Fashion Design Association, came to Keqiao 5 years ago. After two rounds in the market, he found that the fabric of China Textile City was hot, but the fabric pattern was stereotyped and lacking originality. Most companies understood the pattern almost nil.

This is a huge development prospect for Jin Nanyuan.

4 years ago, French textile engineer,

Designer Ivan also came to Keqiao.

At that time, people did not know what the concept of original design service and fashion trend was. Many designers asked her puzzled, "boss let us turn over, what is the trend of popularity?"

Not long ago, German industrial designer Major set foot in Keqiao and held a lecture on fashion trends in Keqiao.

He found that Shaoxing enterprises are no stranger to the trend of fashion. Local designers need to receive multi angle artistic edification and constantly renew their knowledge.

Major said he would bring the trend he knew to China and expand his horizons.

"This is a vast market and attractive enough. We will not give up the big market in Shaoxing lightly."

The designers said.

Design added value of lifting fabric

"The market potential of Shaoxing's textile materials is huge. To provide design services for such a market can benefit from it, and it is a new opportunity for development."

These ones here

Their identity is basically the same. They say that starting a business here is very valuable.

When Jin Nan yuan came to Keqiao, he soon discovered that in order to improve the design level of the fabric market in Keqiao, we must first change people's awareness and let more people like art.

To this end, he visited many textile, home textiles and fabric enterprises in person, explaining the creation of flower pattern for the boss and using new tricks to bring benefits to the products.

A team of more than 10 designers was set up to set up a studio.

Today, the designer studio of Jin Nan yuan can provide more than 400 original works for domestic and foreign customers every month.

French designer Ivan works with dimer textile, Tai Wan cloth and other fabric enterprises to provide them with R & D technology and encourage local designers to make original designs.

She said that many enterprises can independently develop products that are in line with market trends, and the fabric industry is on the way to a higher platform.

Future design is more competitive

The arrival of designers from various countries is changing the concept of Keqiao fabric enterprises.

Some local designers said that designers should learn to design with pride and pride, so that they will not imitate other people's works. Their works are more alive and respected.

"The Keqiao market is rich in historical, cultural and creative materials, and is worthy of all the people who are engaged in fabric design."

Jin Nanyuan said that Chinese culture is rich in resources, and the design and creation of works with Chinese characteristics is enough to affect the global market.

He believes that the future textile design belongs to China, China.

It has more advantages than designers from other countries. If we want to carry forward the Chinese culture and cultivate our own design features, China's fabric design will be more competitive, and more excellent fabric designers will emerge.