Domestic Garment Enterprises Need To Think Quietly About The Fashion Industry'S Innovation.

At present, "mode innovation" has already become

A topic of concern, conversation and research most of the entrepreneurs' obsession with models seems to have pcended everything.

In the commercial era of "mode is king", some people are trying their best to innovate, others are quietly following the pattern, others are in the muffled plagiarism mode.

McDonald's and KFC came to study the "brand hosting" mode; ZARA and H&M came to learn the "fast fashion" mode and "big store" mode; oatrice entered China to learn the "outlets" mode; "Gome" was successful, learning the "Gome" mode together; from micro Boxing, the implementation of the "micro-blog marketing" mode; the rise of e-commerce, the "e-business" mode; "multi brand", "pluralism" horn blowing, walking together with multiple legs.

These models are very good ideas, and international brand operation is also going smoothly, but the way of Chinese enterprises' "gourmet" seems to be a bit staggering.

The United States has stripped the online shopping mall of "bang bang"; Bosideng is buying and buying it.

After a period of operation with the American casual wear brand, it also announced that it was temporarily withdrawing from these two areas. Marceau, the first entity shop of Masa, has been keeping a low profile after only two years of insisting on it. The symptoms of oatrice's water acclimatization are increasing, and some of them are running poorly.

While local enterprises are obsessed with mode innovation, international brands are making strategic arrangements to deepen the Chinese market.

LVMH group's fund, LCapita, spent $L2 billion to buy 10% of the euro's strength, and intends to share the expanded China market. Fast fashion brands are also beginning to channel "sinking" from the first tier cities to the two or three tier cities.

They rely on innovative models, but not only rely on models, but behind them are meticulous management of the system.

The war at home has started. If we want to defend the local market, if we do not have enough capital strength, it is obviously not enough. Listing will become the most effective way to get the most capital, the fastest speed and the lowest cost.

At present, the integration of garment industry and capital is rapidly changing the competition pattern and competition mode of the industry, and the industry has entered the capital era in an all-round way.

With the strong involvement of capital, the new business model has been rapidly ripened.

Nowadays, there are not a few clothing companies that are willing to embrace capital and enter the securities market.

In a dazed and impetuous way, even the "sick" listing is not enough. Instead of burning the money, it will be in a dilemma if there is a setback.

Indeed, only when combined with scientific strategies can capital become energy.

Otherwise, it may become a catalyst for blind expansion, and the results can be imagined.

In fact, capital has always been "icing on the cake" instead of "providing timely help". Whether it is listed or not, external capital is always the external factor of enterprise development, and the real decisive role still comes from within the enterprise.

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For most of the current domestic garment enterprises, listing is not the end of the development of enterprises, but just a "weapon" on the way to enterprises.

In the face of surging mode innovation and listing boom, instead of impulsing, it is better to think quietly: who am I? What do I want to do? What resources do I have? Where is my team and how do I achieve my goals?

Because only self reflection and debate are good or bad.

The road can only be down-to-earth; only by being calm and conscientious, earnestly preparing and practicing internal strength, and keeping a low profile and silence, and doing less and doing more, can we realize magnificent pformation and accomplish an amazing leap and become a centennial enterprise.