Seven Wolves For Two Consecutive Years, New Products Accused Of Cottage Products Have Been Repeatedly Exposed To Quality Problems

China in the first half of 2012

Seven wolves, from the "new product release" to "Shanzhai" to "financing 1 billion 800 million buy a house suspected" bypass "investment real estate, and then to" fixed increase exposure fund thin body seven wolf chairman Zhou Shaoxiong suspected of hanging sheep head selling dog meat "and other news was exposed, seven wolves can be described as" scandal "entangled.

Seven wolves have been accused of Shanzhai for two consecutive years

On the evening of March 30, 2012, the Fujian clothing brand seven wolves joined hands with Huayi Brothers to perform a "advanced customization" in Beijing.

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At the same time, the "seven wolves" took the platform to announce that the "Huayi Brothers" officially launched the major cross-border cooperation strategy this year.

But this "high-end" show, from the product itself to the show form, gives people a kind of "Shanzhai" confusion.

Seven wolves set up two "supermarket version roller ladder" in the show ground, and the model came out from the elevator.

However, as early as March 2011, Louis Vuitton's new women's wear T stage also used elevators as stage props.

However, the elevator used in the big name can be more advanced and more popular than that of the supermarket version of the seven wolves show.

In the last century, the old elevator had the attendant service to pull the elevator door for the model. The whole stage design was perfectly compatible with the theme that the show wanted to show.

And the seven wolves show the supermarket version of the ladder, it is difficult to identify with its so-called "celebrities" integration.

When the Huayi Brothers' male stars came to T to bring their individual performances, they seemed to return to the scene of the January 2012 Milan fashion week when Oscar and the emperor of the world appeared on Prada's men's wear show.

At that time, the luxurious degree was comparable to that of Oscar's red carpet. It attracted the eyes of the global media and became the most impressive show in Milan men's clothing week. With such a successful case, it is no wonder that the domestic clothing brand quickly copied it on the T stage of China International Fashion week.

However, the "seven wolves" announced such a high-profile strategic cooperation with the Huayi Brothers, and only saw stars such as Zhang Hanyu, William Feng, Shang Wenjie, Li Chen, Bing Shao, Jianfeng Bao, Baron Chen and so on in this show.

Back in March 2011,

Hong Huang, publisher of World Metropolis Magazine, pointed out that clothing products were suspected of plagiarizing the early fashion works of LV and Gucci, and even more "laughable". Zhou Shaoxiong, chairman of the seven wolves brand, went to the curtain with the designer.

I don't know if Hong Huang was "laughing". In this year's show, Zhou Shaoxiong, chairman of the seven wolves brand, did not accompany the designer to call the curtain, but all kinds of "Shanzhai" of the seven wolves were still obvious.

Financing 1 billion 800 million buying seven wolves suspected "bypass" investment in real estate

In retrospect, seven wolves issued 22 million 850 thousand shares of Renminbi ordinary shares (A shares) to the public in October 2007, with a net raised fund of 584 million 815 thousand and 600 yuan.

It is understood that the original plan for raising funds was used in the "sales network upgrading project".

The total planned investment is 844 million 580 thousand yuan, and the plan is to raise 584 million 815 thousand and 600 yuan.

In addition, in November 8, 2011, seven wolves released the "non-public offering plan" again, saying that the total amount of funds raised would not exceed 1 billion 800 million yuan for investment and construction of the "marketing network optimization project".

Seven wolves expect the completion of the project, the new business area of 180000 square meters, the project after the new year sales scale of about 1 billion 400 million yuan.

For the seven wolf's frequent purchase of property, people in the industry questioned its tendency to invest in real estate.

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Seven wolves fixed increase exposure fund downsizing Zhou Shaoxiong suspected of hanging sheep head selling dog meat

Seven wolves increased exposure 26 funds suffered net redemption in the two quarter.

Seven wolves set up an increase of 1 billion 798 million of the fund.

The private placement has been touted by 7 fund companies, of which 27 share share funds have been exposed since the two quarter. Although these funds generally outperform the market, they have a heavy mentality and have 26 net redemptions in the two quarter.

It is reported that the seven wolves are expanding the number of self operated stores, so they raise money by way of non-public offering.

However, there are more than 4000 stores in the seven wolves. Some people in the industry have pointed out that the market share of the company's stores has long been stable and there is no room for development.

In response to this question, Zhou Shaoxiong, general manager of seven wolves, said when he was interacting with investors, in 2011, according to the current situation of mature business circles and competitive brand sales outlets, the company's Strategic Advisors calculated that the company's red black green label series could set up 5000 stores, and the company stores had a saturation of about 70%.

With the advancement of urbanization, the emerging business circle is maturing, and the space for opening stores will continue to emerge.

There are people in the industry who suspect that the seven wolves are selling "dog meat" by selling sheep's head.

But today's housing prices have been fired to a certain height and remain high.

Seven wolves products have been repeatedly exposed to quality problems.

Seven wolves and other 65 garments were exposed to unqualified toxic substances.

Seven wolves of a female POLO short T-shirt, a shirt of Burger King, a pair of women's trousers in Milan city and other components were not qualified.

According to the introduction, the composition of raw materials is a description of commodity materials, and is also the main content of "genuine goods".

Incorrect labeling of ingredients will lead to misleading consumers.

"Seven wolves" female bag "dunbila" satchel on the quality of the black list or induced canceration

The product quality monitoring results released recently by Hunan quality and Technical Supervision Bureau showed that the "10 wolves" female bags produced by the Fujian seven wolf wolf Shoes Co., Ltd., and the "Purple fairy bamboo" student package produced by Rong FA handbags Co., Ltd. were not qualified, and the stitching strength did not meet the requirements.

China Association for consumers exposed seven wolves XTEP Lining socks quality problems.

The China Consumer Association organized a comparative test of 52 brands of socks sold in Beijing and Tianjin markets.

In the test, 34 samples were severely worn.

Other socks that do not conform to the standards include crocodile men's socks, Pierre Cardin gentleman socks, mercerized cotton mercerized cotton stockings, male socks, seven wolves, XTEP and Lining men's sports socks.