Houjie Shoe Industry: Be Brave Enough To "Copy The Bottom" And Speed Up Industrial Upgrading

In July, Suzhou, which is located in the Yangtze River Delta economic circle, came to the news that Adidas closed in Huawei, which has always been a factory moving to cheaper Southeast Asia. In Dongguan, at the annual conference of coastal films, experts revealed that the first half of the domestic part

Orders are reduced by about 10%, and enterprises' orders are insufficient.

Because of the shrinking of European and American markets and the pressure of manpower cost, it is difficult for both predators and shrimps to be independent. The pformation of shoe companies has become the trend of the times. Some adventurers have chosen to increase capital and expand their stores.

In June, the Jinniu leather group increased its capital by 10 million yuan to set up a branch factory of the Jinniu lacquer factory in Houjie Industrial Park.

For the risk of capital increase, Liu Zhijun, chairman of Jinniu leather group, believes that "the so-called crisis is actually organic in danger. When the industry is in a downturn, the shuffling will be accelerated. It is time for those who have the strength to show their strength."

After the lacquer factory is put into operation, it is expected to bring 80 million yuan per year to the golden bull group.

In addition, in August, Taurus will set up 2 Direct stores in Houjie.

Liu Zhijun said Taurus turnover increased by 25%. in the first half of this year compared with the same period last year.

"Line" ensures the stability of orders.

For example, in the export market, the world famous brands, such as Adidas and Nike, are mainly targeted at the famous brands such as Bailey, AOKANG, Daphne, red dragonfly and so on.

In addition, Taurus's "third legs" are self marketing, that is, to make their own suppliers.

Last year, the Jinniu leather industry invested in Houjie to build a handbag factory, using its own "golden ox" brand and raw materials, and began the research and development of leather goods, handbags and other finished products.

This strategic pformation, on the one hand, digested inventory in a timely manner, reduced operational risks, and on the other hand stretched the industrial chain, diversified expansion of product mix, and fostered new growth points.

Dare to "copy the bottom" also.

Alligator.

In July, as the world's largest shoemaking enterprise, Taiwan Baocheng group's chain store brand "Footzone Baoyuan shoemaker" officially opened in housha Road, which is the fifth store opened by Guan.

In the strategic layout of Baocheng group, Dongguan can be called a "base camp", and its large shoe making industrial park is located in Dongguan, with nearly 200 thousand employees only.

Relying on strong local manufacturing advantages, Footzone Bao Yuan shoemaker network also successively fell to Huang Jiang, Gao, Changping, Nancheng and other places.

Footzone Bao Yuan shoemaker Houjie area of nearly 300 square meters, set up N Ike, A didAs, R eebok, M izuno, Pony and other international brands and private brands.

Referring to the reasons for this site, F ootzone Bao Yuan shoemaker executive vice president Zhang Yu Zhou said that the main advantage of the street is the location advantage and industrial foundation of Houjie. "People call Houjie" the axis of the Pearl River Delta ", which is adjacent to Shenzhen Hong Kong and Macao, and is also a famous shoe industry base. There are more than 1500 shoe companies, attracting a large number of domestic and foreign professional buyers to gather here.

For the second half of the year, like Liu Zhijun's judgment, Bao Yuan is not optimistic, but they also think that the downturn can be used for layout.

Of course, pformation is the problem that more shoe companies are facing, whether in the government or in the industry.

A few days ago, the world shoe industry headquarters base in Houjie also had new actions to plan the construction of the shoe industry leading integrated portal website "world shoe net".

It is reported that the world shoe net is a comprehensive footwear website that integrates footwear industry R & D and design, Global trade and logistics distribution, brand display and promotion, product distribution, brand incubation, information consultation, online pactions, online O A office, online E R P, and shoe business e-business public service platform, covering B, 2B, B 2C, O 2O and other popular paction modes.

All footwear enterprises on the upper and lower reaches of the footwear industry are in the service area.

At present, the world shoe net domain name has passed the record, the website is w w w.W shoes.net, and is expected to be launched by the end of this year.

The world shoe net has signed strategic alliances with Tsinghua University, the French Footwear Association, the Thailand Footwear Association, the Swiss Southern University of science and technology, the French C T C and other authoritative institutions.

The relevant responsible person said: "we want to build the world shoe net into the third industry cluster of the second industry, and become the order center and pricing center of the global footwear industry".