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London Olympic Biggest Sponsor Adidas Style Embarrassment

2012/8/15 15:02:00 47

London OlympicsAdidasShoe Industry

As early as two months before the opening of the Olympic Games, War on Want, a London anti poverty organization, released a short film on YouTube to reveal workers' low wages, long hours, bad working conditions and no respect in Adidas factories.

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Britain

The Daily Telegraph disclosed that Adidas used sweaty labor in Kampuchea's factories to produce Olympic licensed products.

In mid July, the Olympic Organizing Committee announced the investigation.

The culmination of this series of events took place after the men's 100 meter final. The protesters projected the video against Adidas to a tall building at a certain Olympic Park, up to 65 feet, when the eighty thousand crowd looked up.


The slogan of this projection is "Exploitation: no place here, no place anywhere", which implies deep meaning.

"Here", of course, refers to the United Kingdom.

Labor rights protection in the country has a long history. As early as 1920, the London people held slogans and processions, demanding a 44 hour working week.

At the opening ceremony of the London Olympic Games, "paying tribute to the workers" is one of the most touching themes: when the torch entered the main venue, the first one to greet it was the construction of 500 Olympic stadiums and workers, so as to thank them for their hard work. Similarly, it was also a way to show the respect for the steel workers.

The "anywhere" is the "anywhere", which means Adidas has 1200 factories in 65 countries.


  

Adidas

Whether the Kampuchea factory actually uses sweat and sweat to produce Olympic licensed products remains to be verified.

The London Olympic Organizing Committee has signed agreements with manufacturers of Olympic commodities, asking them to provide enough basic living wage for workers.

As for how to understand "enough", and how much Adidas has paid, so far we have heard different voices: according to the daily telegraph, the workers in the factory work 6 hours a day for 8 hours a day, earning only 61 dollars a month plus 5 dollars for medical help; only when they work 10 hours a day, will the monthly salary rise to 120 dollars.

Adidas issued a statement: the average monthly salary of employees is $130, much higher than the minimum monthly salary of $66 stipulated by Kampuchea law.

According to the Labour Behind the Label, which maintains the rights and interests of workers, the minimum wage for a Kampuchea family with two children should be 260 dollars per month.


There is no uniform definition of sweatshops.

for example

Steve Jobs

In 2010, he made a firm statement: "Foxconn is not a sweatshop.

You go there, yes, it's a factory, but my God, they have restaurants, cinemas, hospitals and swimming pools. It's pretty good for a factory. "

If we trace the origin of the sweaty system, it emphasizes that even if the workers get the daily wage is not the least, but because of the avoidance of the collective game behavior of the workers, the wages of their unit products may be reduced to the minimum.

Therefore, judging whether a factory is "sweatshop" is not to see whether there is a swimming pool, but should consider whether its workers have the right to protect collective bargaining.


Adidas Global CEO Herbert Heiner once said: "London Olympics is an excellent opportunity for Adidas. We will take this as the leading brand in the largest sports apparel market in Europe."

Deja vu knew that before the Beijing Olympics, he once said, "in 2008, Adidas will become China's largest sports brand."

As a result, instead of being the first brand, it was also surpassed by Lining and faced with a severe inventory crisis.

It is not optimistic whether Britain can complete its historical mission in the light of "sweatshops". British consumers pay great attention to labor standards when choosing brands. According to the survey, 70% of consumers believe that "pnational corporations in developing countries and pitional countries should ensure their employees get good working conditions and fair treatment."

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