Present Situation Of Russian Clothing Market

"In Russia, Chinese made household appliances are everywhere in the market," said Novikov, product manager of the famous Russian local brand Rolseno. "Of course, the mainstream of this market is some Japanese and Korean brands, such as Panasonic, MITSUBISHI, three stars and so on. If someone asks me why Russian appliances are made in China, I will ask him, so what brand of appliances do you not have from China's components?"

Rolseno's main products in Russia are televisions, microwave ovens, vacuum cleaners, and some small appliances such as electric iron. These products are produced by more than 30 Chinese enterprises, and Rolseno itself explains the influence of Chinese made in the Russian household appliance industry.

However, it can not be considered that the Chinese manufacturing has been successful in the Russian market, and the result may be the opposite. Because in this market, you can hardly see a Chinese brand, and the vast majority of China's manufacturing is in the form of OEM.

stay

You can see a large number of Chinese products.

Arguably, after decades of market competition, many well-known clothing brands have been formed in China, and many large garment enterprises have been produced, many of which are listed companies.

But in fact, although a large number of products are printed with "Made in China", there are few large garment enterprises in Russia to set up branches in regular operation. What can be seen more is that Chinese products are flooded with primary free markets made up of small business hawkers.

Commodities enter Russia through two ways: "white pass" and "gray pass".

It is through "ash pass" to enter Russia, these commodities have the suspicion of evasion of taxes.

It is for this reason that these clothing items can only be sold in the free market, such as the "Cheel Guizo J J Ki market" in Moscow, which has been banned by Russia.

As for why it is necessary to enter Russia through "ash pass", the problem is rather complicated. There are factors for Russian government departments to handle low entry tariffs and corrupt factors in Russian customs departments.

Through the "ash pass" and "white pass" to enter the Russian market, not only clothing, but also the production of handicrafts, consumer goods and other enterprises.

Under the premise of Russia's efforts to crack down on "grey customs clearance", Moscow has 3 large free markets selling Chinese goods in succession.

In order to adapt to the changes in the Russian market, China's small commodity enterprises in Russia were also forced to upgrade.

China's central enterprises Cheng Tong Group purchased land in Russia, attracting investment in China's manufacturing industry, and opened Greenwood mall.

The lotus City, which is strongly supported by Guangdong Province, is also investing in the suburbs of Moscow. This large shopping mall invested 600 million US dollars in the first phase, and the largest shareholder is Russia flame group.

Lotus city not only attracts a large number of people from Guangdong, China.

The entry of enterprises also attracted traders from Vietnam, India and Azerbaijan.

The purpose of these mall building is to raise the threshold, urge enterprises to purchase and operate regularly, and protect enterprises in the mall because they will not be lost because of the fluctuation of Russian policies.

On another level, a war of inviting Chinese investors to compete for Chinese enterprises has also begun.

At home, Chinese household appliance manufacturers can not only compete with foreign competitors, but also force their competitors to withdraw from the Chinese market.

But in the Russian market, only a small number of enterprises can show their competitiveness. The most prominent one is the "BBK" from the DVD industry.

"BBG" has a 35% share in the Russian DVD market, becoming the first major brand.

Other home appliance brands have experienced several twists and turns in the Russian market, or OEM, or quit.

However, it is gratifying to note that in Russia, some Chinese brands show strong vitality.

You talk to any Russian and talk about the brand of a car. He will tell you that there are many Chinese brands in the Russian market.

On the streets of Moscow, you can see Chery, haw, BYD and Lifan from China, and not lose to the big brands in the US, Japan and Europe.

However, Great Wall Motor Co, one of the largest domestic brands in Russia, encountered heavy trade barriers in Russia two years ago, and a large number of pickup trucks suffered heavy taxes.