How To Quickly Release The Brand Of Children'S Clothing?

Children's wear

The fierce competition has prompted every brand of children's clothing to vigorously develop new products, and the styles are good. The children's wear is the worry of the retail terminal. At this time, there are businesses that use competitive selling methods to deal with inventory, which will undoubtedly have a bad effect on the brand image of children's wear.

How to deal with over the season brand children's clothing, offside juvenile dress has been observed and practice in recent years, summed up my own experience:

First, carry out promotional activities.

A. discount processing.

Discount processed over season

It's the most old-fashioned way of promotion. It's also the most acceptable way for consumers. Although it is not suitable for seasonal wear, it can be used in the next quarter, and the price is more affordable.

B. switching channels.

Changing sales patterns can also attract the attention of many consumers. Just like wedding photography, with the help of model stage display, brand children's clothing can also walk around, create cartoon characters, intellectual games and other activities to attract children, so that they can feel the freshness of brand and enhance their brand image.

C. when gifts are given to customers.

At the scene of sale, the words "buy one get one" are presented, and the clothes that are originally priced not high and have functional clothing are presented to the customers. Under normal circumstances, the customers will carefully select them until they pick the right ones.

Giving them a sense of surprise will enhance their customers' interest in brands.

Two, with other seasonal clothing sales

Spring and autumn wear and summer wear can be sold across the season. They can be used as winter primer and season.

Clothing, with seasonal fashion elements, may become a more popular style of clothing, not to reduce the value of the season.

Three, as inventory, to sell again next year.

The clothing of the season will not necessarily be out of date. According to the fashion cycle, the clothing that is popular the year before is still more popular with consumers. Especially in the coming year, it will still be a hot clothing.

Brand children's clothing is also the same, leaving the clothes in season and coming ahead of schedule in the coming year. This is more convenient and faster than the new listing, and can impact the consumer market.

For the sale terminal of brand children's clothing, it is not necessary to consider off-season clothes as "goods that can't be sold". If handled properly, they may gain higher profit value.