POOVE General Manager Chen Jinbo: The Core Of Brand Operation Is Commodity Operation.

China today

Taking the market and the endless brand operation techniques, while vigorously activating the whole industrial economy, it also ruthlessly verifies the vitality of Chinese enterprises.

And when the tide hits the sand, the remaining kings are not always the most active brands, but precisely those enterprises that focus on the core areas steadily and steadily.

With a history of 25 years, it has always maintained a steady development posture and has been certified by the National Bureau of statistics for three consecutive years as "the first brand of Chinese youth exclusive products".

This year, we launched the youth shoes and juvenile cloth shoes in the sub band, and took the exclusive leisure products of youth as a complete style footwear product group, and integrated them into the POOVE youth exclusive product system, and began the era of POOVE's all series footwear business operation.

The picture shows POOVE (China) general manager.

"The core of brand operation is commodity operation," said Mr. Chen Jinbo, general manager of POOVE (China). Indeed, the process of the rise and development of China's national brands for decades has repeatedly confirmed this point.

So, what kind of development plan do you have for POOVE leather shoes and cloth shoes starting operation? What kind of development plan do you have based on what background?

The steady and steady development of POOVE first came from the stable and mature POOVE national distributor team.

Each dealer has a history of more than 10 years with POOVE. They constitute the core power of the whole POOVE development, the backbone of POOVE market, and POOVE's greatest wealth.

Whether the whole industry takes the lead in brand operation, chain monopoly, or youngsters.

Products, the first to achieve the integration of shoes and clothing, POOVE dealer team is the most strong and solid support.

Over the years, the close unity of all POOVE people has been consistent and diligent and steadfast. POOVE has been widely recognized and influential in the market.

Today's POOVE has developed into a brand monopoly shop, brand hall oriented market operators, brand monopoly has been developing rapidly.

Today, in order to further win the market and win the future, we need not only the excellent products, the trend of R & D, but also the effectiveness and stability of market operation.

Based on this, POOVE officially launched leather shoes and cloth shoes products this year, pforming the value of POOVE brand with the leading edge to a greater extent, and creating a richer profit point for the retail terminal by expanding the product line with a full range of products.

"Solid and solid, down-to-earth, do not do something uncertain, decide to do, we must do the best", this is POOVE's business thinking.

After more than 20 years of development, POOVE has developed and developed its footwear products, and has strong market competitive advantages. After the dominant position in the POOVE youth footwear market, the garment and accessories products were launched in 2006. After 7 years of hard work, POOVE garment industry center has established a complete R & D, production and product quality control system, and has developed steadily.

Based on these foundations and preconditions, POOVE launched the opportunity to start running leather shoes and cloth shoes.

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From the product level, POOVE, as the leader of the exclusive youth products industry, has made an advantage in the field of sports footwear industry cluster in Fujian. Further upgrading and development of POOVE footwear products, in a sense, requires cross domain integration to achieve a full range of products in depth.

Here, POOVE's shoes and shoes products combine the advantages of Chengdu, Guangzhou and Wenzhou's three largest leather shoes and cloth shoes industry, together with POOVE's strengths in product color matching, material selection and other products, and integrate into a series of leather shoes and cloth shoes with many styles, many categories, many colors and sizes.

At present, the suppliers of leather shoes and cloth shoes on the market mostly produce small children section or middle children section, or single male and Dan Yinv money. The products are single and single style, and can not form a complete series of products, so they can not form a brand.

POOVE shoes and cloth shoes use their own advantages to realize the integration and integration of multiple styles to build the competitive advantage of products.

In the overall operation, the overall operation of POOVE leather shoes and cloth shoes will be handled by the POOVE general manager personally, and the core executives of the company will be responsible for the specific operation of the product projects.

At the same time, the "POOVE leather shoes business center" was set up in Chengdu, and the core backbone team of the head office was responsible for a series of work such as product development, production, quality control and so on, and gathered elite forces to make leather shoes and cloth shoes products to ensure that the products were sold well and the quality was stable.

The listing of POOVE leather shoes and cloth shoes is the core strategy of POOVE brand development.

Based on the combination of POOVE's whole product group, leather shoes and cloth shoes will be the third pillar products for POOVE brand development of the continued foundation footwear products and clothing products.

In order to ensure the successful listing of POOVE leather shoes and cloth shoes, and quickly open the market and widen the access, POOVE also launched a special leather shoes rack that matches the third generation terminal sales image system currently being promoted and applied. At the same time, a strong measure has been put forward to enhance the overall business of terminal stores.

This series of actions is the practice of POOVE's "strong brand, strong product and strong market".