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The Sales Season Of Zhuzhou Shoe Wholesale Market Is Coming.

2012/9/6 20:20:00 39

Shoe IndustryLu SongDress Collocation

"In the first two months, we also had a summer vacation, so the marketing revenue could barely keep store costs.

But now we are entering the busy season, and when people are busiest every day, people are going to die.

Lai Kun (alias), who sells shoes wholesale at the South Gate small commodity market, said she was busy packing, and was not idle at all.


Hot scenes continue


Compared to the first one or two months of the cold and cheerless situation, now around 6 o'clock every morning, the market group began to bustle.

After washing the shop, the owner of the shop, who just came off the train and hurried to the store, dragged the scooter to the backpackers who were ready to carry the goods.

At this time, everyone seems to be walking hurriedly and very busy.


"The bustling scenes of people like this can last for at least half a month.

After entering the late replenishment stage, people will be relatively few.

From abroad

Zhuzhou

Lai Kun, a woman shoe business, spent 7 years in the South Gate small commodity market.

He owns a shop of about 15 square meters and is busy working in the store every day.

"Every year before and after school starts, it is also a time of season alternation.

As soon as the weather changes, our peak season is coming. "

Lai Kun said.


Xiao Wei from Hubei will come to Zhuzhou to sweep the goods every August.

He said, "look at the change of the sky and come over now. Now the market has the most styles, and later a lot of explosions are taken away by other buyers."

Recently, he has come to Zhuzhou several times. "Look after the goods, then you will not have to come alone, you can call directly."


You can sell 800 pairs a day.


From 6 a.m. to 11 a.m. is the busiest time in the store.

The bosses who could not attend breakfast were also attracting more merchants to pick up the goods in the store.

For women's shoe shops that are not big enough, they can sell at least 800 pairs of shoes every day during the peak season.


"At most, there are nearly 2000 sales, but this is not a big probability."

In August 28th, Lai Kun said, "the wholesale price of women's shoes in the shop is mostly 20~40 yuan, and the profit is about 15%~20%."


"It's been busy all morning and in the morning until this point is enough to sit down and rest."

More than 1 p.m., Lai Kun almost collapsed on the chair.

He looked at the order just signed in the morning and said, "up to now, the order we take today is about 680 double, which is not calculated through telephone."

It is understood that the average daily sales of 800 pairs of shoes, Lai Kun, is not a good businessman in the market.


Sell more efficiently


In this line of business, profits look smaller.

Similarly, Dai Xia, who is also doing wholesale business, also has a few dollars to sell a dress just like Lai Kun.

She said: "winter cotton padded jacket has 7 or 8 yuan profit, but the short sleeve profit in the summer is very small."


But don't belittle this tiny profit margin.

If we sell quickly, the overall profit can not be underestimated.

In fact, the average daily sales volume is 800 pairs, the wholesale price of each pair of shoes is 20 yuan, and the minimum profit is 15% yuan (3 yuan). He can earn 2400 yuan (800 x 20 * 0.15=2400 yuan) on average every day.

Half a month down, there are 36 thousand yuan.


"At present, the rent of the storefront plus the cost of staff and taxes costs about 10 thousand yuan a month.

We can earn about 350 yuan a day to keep our money.

Lai Kun said.

However, in such a busy season, bosses such as Lai Kun do not worry. Wholesale business, which is "small profits but quick turnover", is still able to make a good profit.


Accurate positioning and turnover will soon become the main reason for profit.


People often question, "2 yuan shop sells everything for 2 yuan, how does it make money?" at a low price, it is hard to understand how businessmen make money.

For example, Lai Kun shop wholesale.

shoes

It costs only 20 yuan a pair, and it can still make a lot of money.


"Accurate market positioning is the most critical. Moreover, wholesale sales depend on small profits but quick turnover."

The sales group of women's shoes in Lai Kun store is mainly the consumers of the neighboring counties and cities, while the students also make up a large proportion.

"Compared with the brand women's shoes with relatively high price, the women's shoes with relatively affordable prices have their own market as well.

Lai Kun said.


Lai Kun thought, and had matured.

brand

The influence of competition brand is not big, so we should simply make an article on the price and reduce the price to attract customers. "Parity goods will be the mainstream of the market".

He also stressed that a pair of wholesale shoes priced at 20~40 yuan should not only cater for the consumer groups, but also pay attention to styles and designs.


Only in this case can the largest sales volume be created.

Only by selling fast can cash flow quickly.

"Good capital mobility is very important for business people. The goods are sold out, and the money confiscated is also a fake."

Lai Kun said, "now most of them get cash or give us money first, even though each pair of shoes has only a few dollars in profits, but the cash is in its own hands and has enough capital turnover."

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