Nike Revenue Decline Changchun Nike Genuine Shop 50 Percent Off Promotion

< p > < /p >.

< p > recently, the reporter learned from the second quarter report of < a href= "//www.sjfzxm.com/news/index_f.asp" > Nike < /a > that after the 12% decline in net profit in the first quarter of fiscal year 2013, the second quarter net income of Nike, the world's largest sporting goods dealer, dropped 18% to 384 million US dollars.

< /p >

< p style= "text-align: center"; > img src= "/uploadimages/201212/28/20121228032454_sj.JPG" align= "center" border= "0" style= "style="; "

Less than P and affected by inventory, Nike's Greater China region's revenue fell 11% to $577 million.

< /p >

Under the influence of P, Nike Greater China began to play a promotional campaign to clear inventory.

< /p >

< p > 28 morning, the reporter registered in Nike's official mall and saw part of Nike campaign < a href= "//www.sjfzxm.com/" target= "_blank" > dress < /a > and a href= "//www.sjfzxm.com/" target= "//www.sjfzxm.com/" > shoes < < son > discount, discount as low as 54% off.

< /p >

< p > from the paction records, many goods still show that the old stock in 2011 and the products in the first half of 2012 are listed. After clicking on the entry, we find that most stocks are more than 100 pieces, and some even reach more than 500 stocks.

< /p >

< p > although it is not new, it can be seen that even in the old section, Nike stock is quite abundant.

< /p >

The Tmall official flagship store in Adidas has a bigger discount rate, ranging from 60 percent off to 10 percent off. < p >

< /p >

< p > in most other sports apparel official flagship stores, they are also offering discount promotions, some even as low as 80 percent off.

< /p >

< p > 10:30 Xu, the reporter came to Changchun Chongqing road Yatai Fuyuan 6 floor sports brand shopping malls.

< /p >

< p > in the shopping mall, the reporters found that the Nike genuine shop (non discount store) played 5 slogans, and the discount products involved shoes, < a href= "//www.sjfzxm.com/" target= "_blank" > clothes < /a > trousers and so on.

< /p >

< p > "this is the sale discount at the end of the year, mostly for products before the first half of 2012."

The salesman said that it was also for clearing stocks and pushing new products.

< /p >

< p > "now these foreign sports brands are really cheap. Like this, 50 percent off of the products were previously seen in brand discount stores."

Changchun citizen Mr. Wang said, I did not expect the shop to have such a low discount.

< /p >

Reporters in the mall found that apart from local brands, foreign brands such as Nike, Adidas, ESPRIT, Puma and so on were also involved in the promotional war, selling products at frequent discounts, but the lowest discount was 50 percent off.

< /p >

"P >" should be forced by the competition of these peers, at the end of the year are discounted, so it should also be launched. "

Puma salesman said.

< /p >

< p > then, the reporter took a number of brand sports stores near Chongqing Road, and found that the discount sales promotion was not only international a href= "//www.sjfzxm.com/news/index_c.asp" > sports brand < /a >, but also many domestic brands were discounted, and the brand strength was bigger than some international brands, and 2-3 fold brands could be seen everywhere.

< /p >