Chongqing Garment Enterprises Are Committed To Upgrading The Industry And Taking The Road Of Intensive Brand Development.

< p > the news of Chongqing's famous local brand Tian Bi Garment Co., Ltd. will go out of business and spread like wildfire in the industry.

"This is a misunderstanding. We are just seeking to pform and compress some production lines. We will focus on commerce and trade in the future."

On the morning of January 17th, Cao Yi, chairman of Chongqing sky garment manufacturing Co., told reporters.

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< p > in recent years, the development of a href= "//www.sjfzxm.com/" target= "_blank" > clothing < /a > in Chongqing area has caught up with the good momentum of the garment industry pfer in coastal areas, and gradually formed the Western garment production base that has begun to take shape.

However, with the development path that some coastal enterprises have gone through, the advantages of Chongqing's clothing industry are gradually exhausted, and enterprises will be eliminated when they are not pformed.

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< p > a person in the industry pointed out that clothing enterprises in Chongqing mainly rely on processing, and there are very few enterprises that build brands. Once the advantages of policy and manpower cost are lost, the garment industry will continue to "go west".

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< p > Chongqing Garment Industry Association told reporters that because many raw materials Chongqing did not need to be imported into coastal areas or even abroad, the local imperfect logistics market increased the logistics cost. "Yu faction" < a href= "//www.sjfzxm.com/" target = "_blank" > dress < /a > gradually lost the price advantage, and profits were constantly compressed.

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< p > "has been in the downstream industry chain and processing mode has hindered the development of Chongqing's garment industry."

When it comes to the current situation of the clothing industry in Chongqing, Southwestern University's clothing "a href=" //www.sjfzxm.com/ "target=" _blank > textile < /a > a professor said.

The owner of a garment factory in Yubei District, Chongqing, also said bitterly: "with the increase of cost, the profit gained by the company is less and less through the processing and OEM production."

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< p > on the road of pformation, many enterprises are faced with the choice of "going to work" or "making brand".

Many clothing business owners told reporters: although it is difficult to do foundry in the short term, there is still a slight profit.

Turning to brand requires a lot of investment and a long period of cultivation.

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Duan Yuanhong, chairman of the clothing department of Chongqing Duan Ji, said that P had also hesitated. Finally, he finally decided to take the road of branding and launched a series of celebrity endorsements.

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< p > for the difficulties faced by the pformation of Chongqing's clothing industry, Chen Guoqiang, vice president of the China clothing association, has issued a prescription: Chongqing enterprises can first introduce advanced production management experience, business operation concept and marketing experience from the coastal areas; at the same time, make good use of e-commerce and other paths to increase the construction of supporting services such as logistics construction, the industry's strength and strength should be grasps at the same time, aiming at upgrading the industry, going to < a href= "//www.sjfzxm.com/news/index_s.asp" > brand > /a > intensive development path.

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