2014 Spring And Summer, China's Popular Fabrics Landed At Texworld Exhibition In France

Texworld exhibition is an important bridge for Chinese accessories and garment suppliers to contact with international customers. The "Fabrics China China fashion fabric Innovation Exhibition" trend released area (hereinafter referred to as "FC Innovation Exhibition release area") is the best platform for Chinese excellent fabric suppliers to display their brand image and promote high-quality domestic fabrics. The distribution area is sponsored by China Textile Information Center and national textile product development center. The overall regional design is built by the famous designer team of Frankfurt Exhibition (France), and the main trend publishing area of Texworld exhibition is integrated in style. It conveys the idea of ecological textiles that Chinese fabric enterprises strive to build.

　　 Product releases keep abreast of trends.

The "FC Innovation Exhibition Area" has brought together more than 300 fabric varieties from 8 domestic textile product development base enterprises. The exhibition area is divided into four main themes: "common sense, interlacing, new materials and sugar coating". The exhibition shows the high level and strong strength of the development and design of Chinese fabric products in the new technology, new technology, patterns, colors, styles, etc., showing the new fabrics and excellent products with distinctive features and outstanding application directions. "The exhibition area of the FC Innovation Exhibition Area" is divided into the exhibition area.

The "FC Innovation Exhibition Area", which is located in the exhibition site with outstanding location, unique design, high quality and modern sense, has attracted the attention of numerous exhibitors and purchasers. A diverse description of the product is complemented by a concise description of the popular elements. From the perspective of source of inspiration, color and fabric style, visitors are given a comprehensive and vivid interpretation of the fashion trend of China's textile market in the 2014 spring and summer.

　　 Brand new appearance in China

It is reported that Guangdong Jianye Textile Co., Ltd., Hunan Huasheng Group, Jiangsu Dan Mao textile Limited by Share Ltd, Jiang Suhua fine silk Co., Ltd., Nanjing Yise Textile Co., Ltd., Zhejiang red and blue textile printing and dyeing Co., Ltd., Zhejiang Matsui Textile Co., Ltd. and Wu Jiangde Yi fashion fabrics Co., Ltd. 8 national textile product development base enterprises participated in the "FC China pop fabric Innovation Exhibition" activities.

In addition, 8 enterprises displayed different styles of new products in their respective booths. In the "FC Innovation Exhibition Area" of the condensed essence, the organizers have placed a prominent position in the logo design and publicity boards that the visual design styles of the enterprises are releasing, so as to guide more customers to pay attention. The publishing area has established the overall Chinese brand image in a unique form, conveying the strong power and innovative energy of "Chinese design". Meanwhile, the perfect service has also expanded the marketing channel and cooperation domain for the publishing enterprise.

At the release area, purchasers are able to obtain relevant information of fabric suppliers conveniently through special labels on fabrics. The contents of the labels contain the name of enterprises and the booth numbers of suppliers. They can also freely obtain the "thirty-second TEXWORLD China fashion fabric Innovation Display" guide manual, which is available at the scene. According to the announcement of the staff at the scene, many downstream buyers first discovered the products needed in the distribution area, and then found the booth according to the above information for negotiation. "FC China fashion fabric Innovation Display" has greatly enhanced the international influence and reputation of the company, and has also benefited a lot in marketing.

　　 Innovating ideas and guiding product development direction

The "FC Innovation Exhibition Area" aims at "innovation". Combined with the latest trend theme, it plays an important guiding role in product development, and further promotes enterprises' understanding and understanding of product development. Chen Baojian, principal investigator of product development department of the national textile product development center, told reporters that the event delivered a strong message of the development direction of 2014 spring and summer fabric products. He summed up five points:

First, three dimensions. The rapid development of science and technology has provided more and more advanced technology and equipment for the development of textile products. The three-dimensional structure of the fabric has produced a wonderful picture: three layers or double layered tubular structures, three-dimensional and multi-layer weaving, and the three-dimensional sense of architecture; hard yarn is made of warp and roving weft, through which weaves and weaves are intertwined to achieve the perfect combination of soft and hard, lightweight or three-dimensional, or three-dimensional effect produced by cutting flowers; jacquard weaving geometric diamond pattern or the same color jacquard, resulting in three-dimensional contraction or elastic shrinkage due to the difference in organization; hot stamping printing with concave and convex, the surface material is light and three-dimensional, and the price performance is high.

Second, transparent. The traditional technology, cutting flowers, rotten flowers, burnt out and printing combined with the large number of applications, give the ordinary fabric light and transparent mystery and romantic charm. Mesh covering, mesh belt embroidery and mesh printing, light and transparent, bright colors, bring strong visual impact.

Third, lightweight. The weft and weft filament weave, through the reverse long floating line cut flowers, produces transparent and light metal felt plush, overturning the traditional Plush thick appearance style.

Fourth, jacquard. Jacquard, with its knitting jacquard, local jacquard and exquisite jacquard, or unique jacquard with scenery and scenes as its content, attracts more and more women's clothing brands.

Fifth, cowboy. No single product can be as popular as cowboy fabrics for a long time and is enduring. In the constant innovation, it shows the fashionable fashion connotation. We can see the colorful cowboy produced by various printing, the large jacquard combination produces the mottled old denim fabric, the combination of jeans and sequins, the combination of retro fashion and fashion, and the jeans used floral yarn, colored yarn and cowboy flocking add infinite fun and fashion sense.

Xie Fangming, director of the product development division of the national textile product development center responsible for the event, said that the establishment of the industry brand image, the promotion of product development, the promotion of China's high-quality textile products and the promotion of industrial upgrading and upgrading of the overall competitiveness of the industry are important tasks for this event. The organizers will continue to explore innovative display models, and actively provide more comprehensive and efficient services to participate in the "FC China fashion fabric Innovation Exhibition".