Brazil Outdoor Sporting Goods Retail Outlets Up To Tens Of Thousands

< p > statistics show that there are about 1 sports and outdoor stores and brand stores in Brazil.

These shops are highly dispersed, many of which are monopolized by store a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a >.

In recent years, due to the growing maturity of online marketing, some young consumers are switching to online shopping.

This led to the three pillars of Brazil sporting goods terminal sales: many retail outlets, single brand stores, and online outlets.

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< p > because the outdoor weather is hot, Brazil consumers like to do leisure activities in department stores on weekends without going to the seaside, so entering shopping centers is the only choice for sports brands and retailers.

In 2005, there were only 340 large department stores in Brazil, and now it has reached 466.

Although the volume of shopping malls is considerable, the rent is high. If you want to go deep into the retail terminal, you have to spend money and find the right way.

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< p > multi brand retail: the most common business mode of Brazil sporting goods market is multi brand retail.

However, the quality of these retail stores is different.

So the quality and sales of products are faced with some challenges.

Usually, a shopping center will have 5~10 sporting goods retail store.

The size of the shop is not fixed. A store like Centauro (similar to Decathlon sports stores) is about 400 square meters.

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< p > GrupoSBF is a large outdoor goods chain store in Brazil. Its sales network covers Brazil.

Other sporting goods retail outlets have regional networks, such as Bayard.

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< p > Decathlon from France is also popular in Brazil.

The brand plan continues to expand its investment in Brazil, and set up 50 retail stores in Brazil before 2015. The long-term goal is to reach 100 stores in Brazil.

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< p > single brand store: there are few single brand stores in Brazil market.

For example, a widely distributed Nike store in China, there are only 42 stores in Brazil.

Although single brand stores are small in Brazil, it is undeniable that internationally renowned sports and outdoor brands are accelerating the pace of entering the Brazil market, such as Adidas, North Faith, Billabong and LifeFitness.

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< p > in addition, there are more and more single product shops in Brazil market, which only sell products related to running or bicycles.

Although the product category is single, but its professional degree is high, is also deeply loved by consumers.

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< p > Internet outlets: Brazil has 82 million Internet users who spend 3 hours a day browsing the Internet.

In 2011, 31 million people were shopping online, and their per capita consumption reached 133 euros, of which 11% were < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > and accessories consumption.

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< p > driven by the substantial growth of online sales, Netshoes, which sells mainly footwear, has become the second largest retailer in Brazil sports market after GrupoSBF.

In 2010, the company's turnover was 250 million Lille and 480 million Lille in 2011.

At present, Netshoes has opened online stores in Argentina and Mexico. The company is also prepared to continue to explore other countries in Latin America.

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