Sales Decline Significantly, Chongqing Faction Wants To Embrace The Net.

< p > yesterday, the reporter learned from Chongqing school "a target=" _blank "href=" //www.sjfzxm.com/ "dress" /a "association that, influenced by many factors such as the environment and the impact of the electricity supplier, the sales of Chongqing faction clothing this year showed a downward trend.

This year, Chongqing faction, a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > enterprise intends to embrace the net to break through, and will start the first round of electricity supplier training activities by the end of this month.

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< p > yesterday morning, Ms. Peng told the business reporter that she was selling clothes at the first floor of Chongqing wholesale clothing city. At the time of the year before, 2000 items could be sold a day, but last year it dropped, but it could also sell 500 pieces. The sales volume this year dropped by six or seven compared with last year, and the cost is not coming back.

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Li Guojun, head of P, is also facing the same situation.

As the factory's orders dropped by at least 50% this year, his factory has been on holiday early this month, and it is expected to start production again in mid August.

In previous years, it usually had to end in late June and early July.

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Ren Xiaogang, Secretary General of the Chongqing clothing and accessories Association, said that the overall economic environment was weak, the purchasing power of the market was reduced, and the impact of weather and e-commerce shocks and other factors had led to the fact that the overall sales of Chongqing garments this year were far less than that of last year. P

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< p > compared with the weak offline market, a group of early Chongqing Chongqing garment enterprises, such as sang Li Ya, ASA bejia dress and Chongqing Xian Yang garment factory, have already tasted the sweetness of the electricity supplier.

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< p > "I have switched to e-commerce since 2011, and now the monthly sales volume has reached 2 million yuan."

Yesterday, the standing vice president of the Yu school clothing association, Cheng Qifei, the owner of the forest clothing factory, said that on the Internet, the best selling clothing will sell nearly 2000 pieces a month, and the online sales have been far beyond the line.

Cheng Qifei told Business Daily reporters that the e-commerce platform has not only greatly promoted the retail and wholesale business, but also reduced many intermediate links, and the cost has been reduced by at least 5%.

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< p > Ren Xiaogang introduced that because of the weakness of the offline market this year, Chongqing clothing will be connected to the network by way of holding together. At the end of this month, the first phase of collective e-business training will be launched to help enterprises solve the problems of not understanding market, lack of professional talents and promotion in the process of touch net, and the next step will help enterprises build their own e-commerce platform.

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< p > however, the Chongqing style clothing should touch the net and pform the original management concept into the first hurdle that must be crossed.

Cheng Qifei introduced that he had tried to attract customers by low price strategy, and spent a lot of money in team building and advertising, resulting in a loss of nearly 2 million yuan in the early stage, which also had a greater impact on the offline businesses.

It was not until last year that we realized the seriousness of the problem and began to raise the unit price and take the brand line.

Cheng Qifei said that e-commerce should not take advantage of the low price strategy to seize the market, otherwise it will not only impact on the offline market, but also difficult to enhance the brand influence in the later stage.

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