Shop Vacant No Access To World Trade High Rent Deterrent Brand

< p > Super sky curtain, many unique brand resources of Beijing.

The scenery of seven years ago highlights the desolation now.

According to a press survey, there was a large area of empty space in the world trade scale which was once one of the commercial landmarks in Beijing, and some areas were vacant for several months.

Although the market is interpreted as brand adjustment, according to people familiar with the matter, the low popularity and the three phase rent in China World Trade Center have scared many brands.

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< p > < strong > store vacant unmanned disks > /strong > /p >

< p > more recently, it has been found that shops on the north and South wings of the world trade scale are vacant, especially in the 2-4 tier of South Street, which is more concentrated in retail business.

Among them, nearly half of the shops on the four floor have been vacant for several months.

In this regard, the relevant person in charge of the world trade scale said that the business performance of the mall last year was generally adjusted for the high-end consumer groups such as white-collar workers.

"The four floor of the shopping mall will introduce some high-end clubs. For the 2-3 level vacant shops, it will also be dominated by retail businesses such as < a target=" _blank "href=" //www.sjfzxm.com/ "> clothing < /a > accessories, a target=" _blank "href=" //www.sjfzxm.com/ "> shoes > _blank > etc.

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< p > corresponding to the shop vacancy, the main store Gant has been closed.

Most of the brands in the mall are about 50 percent off promotions, and the big shop UTT is being converted and cleared.

This gap is obvious from the initial high-end and fashion positioning of the world trade scale.

The curtain of the world trade scale to spend 250 million yuan will separate the shopping mall from the north and the south. As the ZARA of the South Street is being renovated, many brand shopping guides at South Street reflect that the popularity of shopping malls is even more colder than before.

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< p > < strong > high rent resistance brand entry < /strong > < /p >

P > according to a person familiar with the situation, because the world trade sky scale is located in CBD, many brands are intending to enter, but they are all rejected by the high rent of the mall.

The Beijing Commercial Daily reporter learned from the trade department that the average rent of the two storey shops is 900 yuan / square meter / month, and the three floor is 600 yuan / square meter / month.

At the same time, the brand still needs to pay about 100000 yuan for fire and other expenses when entering, and 6.3 yuan / square meter / month's property fee.

According to the Beijing Business Daily reporter, this rent level is not only far higher than the surrounding shopping malls, and even the three phase of China World Trade Center.

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< p > a person in charge of a large shopping mall has calculated an account. Taking the two level 100 square meter shop on the world trade scale as an example, the brand business needs to pay 90 thousand yuan rent and 6300 yuan property fee.

"Under normal circumstances, because these two costs can not exceed 15% of the total sales, brand dealers will have to sell 7 million 700 thousand yuan a year to make profits."

The official said that many of the well-known brands were unable to complete the current consumption of the world trade scale and the consumption situation of the market downturn.

Liu Hui, a business expert, believes that for brands, the world trade scale is not a cost-effective shopping mall.

A person close to the world trade center also revealed that the departure of many operational teams on the world trade level is related to the elitism of the developers.

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< p > < strong > did not find suitable location < /strong > < /p >.

Less than seven years ago, the world trade center took the lead in Beijing's peers with the advantage of "sky curtain", "commercial real estate + cinema line", open experience shopping mall design, < a href= "http://sjfzxm.com/news/index_f.asp" > ZARA < /a >, but as time went on, the cinema became a shopping Mall standard, and fast fashion almost entered every mainstream business circle, and the world trade scale was still eating the same old stuff.

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< p > Wang Yongping, vice president and Secretary General of China commercial real estate alliance, believes that because of its high cost in the early stage of CBD, it is difficult for them to lay down their bodies and find suitable brands, which has led to the more embarrassing positioning of the world trade scale.

At the same time, the lack of vividness in the operation and management of the world trade scale does not create too many planning activities for the brand operators.

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< p > Lai Yang, Secretary General of the Beijing Business Economics Association, though the world stage has a huge sky screen, the design of the shopping mall is not scientific. "The business corridors between North and South are difficult to interact with, and shops are scattered."

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< p > perhaps the attention of the world trade group has begun to shift.

The company now has 500 thousand mu in Bei'an, Heilongjiang, and will enter the food field in the next two years. It plans to build 200-300 food outlets in Beijing community.

Changping's "LoDo port" orter, which has spent 4 billion yuan on cooperation with the capital group, will also be built in the year.

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