Interview With Zhang Yi, Marketing Director Of Zhejiang Fen Li Socks Industry

< p > recently, Zhejiang's fal Li hosiery Co. Ltd. has participated in the nineteenth China Yiwu International Commodities Fair, which brought a feast to the spectators.

The reporter was also honored to have been interviewed by Mr. Zhang Yi, the director of marketing of Zhejiang fine stocking Co., Ltd.

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< p > < strong > reporter: what are the special products of this Yiwu /strong < a href= "//www.sjfzxm.com/news/index_c.asp" > strong > /strong > /a > strong > What are the characteristics of the product?

< p > Zhang Yi: this time we bring the latest research and development, which is called "three dimensional effect" in the market. The front of this tights is the material of cotton socks, and the design is very textured.

Then the original velvet material is spliced with the most advanced technology in the world, so that the socks can be used in the actual wear.

At the same time, cotton material is the most comfortable and warm for people's skin contact. The socks combine the material of cotton socks with the technology of tights, not only comfortable, but also the leg effect of silk stockings.

So at present, the acceptance of this product in the market is very wide, and the evaluation is very high.

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< p > < strong > reporter: does the company distinguish different categories for different consumer groups? < /strong > /p >

< p > Zhang Yi: Fen Li socks will be divided into two categories: a href= "//www.sjfzxm.com/news/index_c.asp" > socks < /a > generally divided into male socks and female socks. In men's socks, we are divided into leisure, business and sports functions. These special materials are similar to this bamboo fiber. Bamboo fiber has a health care function on skin contact, and now it can also be called "health care function socks" in the function of socks.

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< p > in women's socks, we can also be divided into leisure, sports and stockings, which should be suitable for people of different ages.

For example, some people are very steady and generous, or white collar workers who work in offices. According to their different needs, our company designs a large number of products.

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< p > there are children's socks. We have 0-3 year old, 3-5 year old, even 5-8 year old, 8-16 year old student socks.

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Reporter: Yiwu's hosiery companies are very numerous. They can win many honors in many similar enterprises. What is the core competitiveness of the P industry? "/strong > < /p >", "strong".

< p > > a href= "//www.sjfzxm.com/pioneer/" > Zhang Yi < /a >: our chairman Liu Weigao emphasized every time at the meeting that the enterprise started to make the brand, finally around the 4 point: "the goal is the direction, the market is the foundation, the strategy is the lifeline, the management is the foundation".

From the small company, the scale of the company has 8 characters: target, market, strategy and management.

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< p > < strong > reporter: is there any way to support the franchisee agents in the marketing channel and brand image of Fen Li socks? < /strong > /p >

< p > Zhang Yi: the Fen Li socks industry does some local advertising for agents in different regions.

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< p > for some agents, we will give some showcases, model models and other props to our products. If the facade of some agents is outdated, we can provide them with free facade that meets our company's image.

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< p > we are also very concerned about the professionalism and quality of the business personnel, and will train the salesmen so that they can better serve the agents.

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< p > < strong > reporter: what is the next development goal of the Fen Li socks industry? < /strong > /p >

< p > Zhang Yi: the next development goal of Fen Li socks is to improve the quality of the products sold by dealers nationwide.

Generally speaking, "optimize the channel, optimize the market, and optimize our products at the same time".

The brand of Finlay socks has been better promoted.

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