Home >

Yang Yiming Is Talking About Textile And Clothing To Create Brand To Survive.

2014/1/11 20:01:00 48

do you remember the deer's shirt of Shijiazhuang in those days? Do you still remember the same name as Handan's "a" href= "//www.sjfzxm.com/news/index_f.asp" and "down coat" /a, which was the same name as Bosideng? "Hebei was not originally without a famous brand, but originally those excellent clothing enterprises have gone downhill, and Handan's snow brand has also been spanferred to Shandong enterprises." Yang Yiming, chairman of the Hebei clothing trade association, believes that Hebei has reached the time when the local brand breaks through the market. "Although there are many garment enterprises in our province, there are too few clothing brands. "/p > strong >" a href= "//www.sjfzxm.com/pioneer/" > Yang one /a , the clothing enterprises in Hebei do well in terms of technology and product quality, such as Shijiazhuang trousers, Xinji fur, Baoding Rongcheng shirts, Xingtai Ningjin cowboy, Handan children's clothing, etc. these products are very large in volume in the national market, the monomer is very small, as the OEM production enterprises, the actual profit is very low. "These enterprises have obvious regional color, but few national famous enterprises and brands, and lack of brand and resource integration hinders the development of light industry in Hebei. to create products with high added value, we must create brand names. Yang Yiming said that Hebei light industry enterprises should identify the location and study the clothing brand construction of Beijing, Shanghai, Fujian Shishi, Dalian and Hangzhou, and work together with the government to create the brand of Hebei's clothing industry. "the government of Ningbo has a complete layout and plan for the clothing industry, and has built a clothing Museum. Shanshan, YOUNGOR, Luo Meng and so on have all become well-known brands that Chinese people are familiar with. Beijing, Fengtai District, Dahongmen clothing industry sales area and Daxing District garment industry plus Industrial Park occupy a large share of the national garment industry; Shanghai and Hangzhou have clothing fairs every year." "Hebei is a traditional textile province. Shijiazhuang is also a famous textile base in the country. Shijiazhuang has three national logistics advantages such as the South and the Xinhua market. I suggest that we can build a clothing science and technology mansion and an industrial park, integrate the resources of garment enterprises, and upgrade the traditional advantageous enterprises." Yang Yiming said that through technological innovation, environmental friendly enterprises should be built; from textile to clothing, a complete industrial chain should be extended; through the market approach, government support, chamber of commerce associations to promote the development of Hebei's clothing industry, and the establishment of famous brands of local clothing, we can make high value-added products. 
 this time, the Provincial Federation of industry and Commerce put forward the proposal of "a href=" //www.sjfzxm.com/news/index_q.asp "on accelerating the healthy development of the clothing industry in our province". < /a > suggested that Hebei should pay attention to regional brand promotion and actively organize local brand enterprises to participate in exhibitions and exhibitions such as exhibitions and exhibitions at home and abroad, and strengthen the construction of the wholesale market of clothing. Traffic congestion, crowded shops and dirty environment can be learned from the experience of Hanzheng Street garment wholesale market in Wuhan, and a comprehensive business park of garment science and technology in Central China is set up in the suburbs of Shijiazhuang.