Sporting Goods Market Usher In Warm Spring Orders Show Signs Of Rebound

< p > if the a href= "http://cailiao.sjfzxm.com/" > consumer market < /a > the discount level is only a small signal of the sports brand's warm up, the good news frequently coming from the stock market will prove this fact even more.

Since last Friday's surge of nearly 9%, Anta sports jumped 4.36% again the day before yesterday, as a strong wind direction for the sports market, and at the same time also promoted the overall rise of other sporting goods stocks.

This is interpreted by a professional contributor analysis. Anta's share price surged as a local sports brand "one brother", resulting from its strong growth in orders.

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< p > Anta sports held the third quarter order meeting in 2014 last year. Due to the slow recovery of retail sales throughout the year, the volume of orders increased substantially, and the average price and sales volume increased.

Although foreign brands such as Adidas and Puma are still not showing signs of improvement in China, local brands, except Anta, PEAK, XTEP and other first-line brand brands, have shown a positive rebound trend and injected fresh impetus into the industry.

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< p > sports brand related products < a href= "http://cailiao.sjfzxm.com/" > extension and expansion < /a > is also an important reason for improving the industry.

For ordinary consumers who are just in touch with outdoor products, compared with professional but expensive foreign outdoor brands, the price performance of domestic brands is easier to be accepted by others. It is also a pair of skid resistant and warm climbing shoes. Foreign brands may set high positions because of additional professional functions. Domestic brands can adjust their products according to the actual needs of local consumers, thereby setting prices more reasonable.

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If you want to get more attention in the outdoor market, you will have to innovate and play creative. Nike, the sports brand Nike, can set an example in this respect.

Nike has released two intelligent sports shoes, using nike+forcesensor < a href= "http://cailiao.sjfzxm.com/" > induction technology < /a >, which can send user's motion data to the user's mobile device through wireless data pmission, and share it on the social network platform through display function.

Since then, Nike shoes and basketball shoes, which have always been popular with consumers, will also be more tried.

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< p > domestic outdoor brand Pathfinder has recently launched the first "a href=" http://cailiao.sjfzxm.com/ "wearable" /a "equipment" -- outdoor intelligent Bluetooth bracelet, and also supporting the synchronous online domestic first outdoor sports integration service app, but at present, this bracelet is also a trial marketing stage, not large-scale promotion.

In addition, the domestic shoe giant AOKANG international is also developing positioning shoes and step shoes similar to the satellite navigation shoes. The combination of < a href= "http://cailiao.sjfzxm.com/" > GPS technology < /a > with shoes can indicate the position, and the step shoes can pmit the motion data in real time.

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< p > professionals believe that wearable devices are still in the initial stage, and there is still a long way to go in terms of functionality, comfort and applicability, but it will be a trend in the future.

In the development of wearable devices, Nike is at the forefront and provides a good benchmark.

In addition to providing equipment at the front end, it is more important to provide richer content at the back end. Whether it is based on soccer shoes, basketball shoes or casual shoes and clothing, it should better maintain user viscosity. This is the focal point for local brands to take the next stage.

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