Product Development Is Not Complete. Discount Products Are Off Shelves.

< p > January 14th, WeChat group has made a long time with the help of WeChat layout < //www.sjfzxm.com/news/index_c.asp href= > O2O < /a >.

However, the billion power network found that the brand of many brands in the shops of the group has not been thoroughly developed. Taking VERO MODA as an example, discount products can not be ordered through WeChat micro shopping. If users get the product information with WeChat scan code online, the commodity interface will prompt the goods to go off shelves.

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< p > a shop manager of a VERO MODA line in Beijing: "at present, micro shopping only supports online purchase of full price merchandise, and the scan code of discount products will prompt the shelves."

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< p > for ordinary commodities, the guide salesman needs to do something to help users use WeChat micro shopping scanning code.

When the scan code is completed, the system will get the merchandise information according to the special commodity code, and the shopping guide will become the "personal assistant" of the customer, including the number of the store and the number of the shopping guide will be automatically recorded.

The subsequent completion of the sweep code will be linked to the store and the salesperson.

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< p > when customers consume less than a href= "//www.sjfzxm.com/news/index_c.asp" > inventory < /a >, the store can apply for direct delivery to the nearest store, or directly allocate goods from other stores.

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< p > reporter learned from Beijing's < a href= "//www.sjfzxm.com/news/index_c.asp" > VERO MODA < /a > the shop understands that VERO MODA has launched the O2O strategy nationwide.

As the sales situation of Beijing stores has been good before, VERO MODA micro shopping starts from part of the need to drain stores, and the promotion of Beijing entity stores is lagging behind.

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< p > even so, up to now, there are about more than 30 entity stores in Beijing pushing forward this matter. According to the relevant store manager of VERO MODA, about 500 shopping guides in Beijing have fully promoted the matter.

For other store guides, if you understand the way of micro shopping operation, you can also carry out related operations, the group has no restrictions on this.

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< p > reporter visited the VERO MODA store in Beijing, found that the age of the shopping guide was mainly between 19~25 years old and women, while many of the older employees were proficient in new applications such as micro shopping.

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< p > prior to the disclosure of the billion dollar power network, the group has developed a shopping guide App specifically for the shopping guide to acquire, collect and process orders from users such as WeChat. Meanwhile, it can learn about VERO MODA and store real-time inventory.

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< p > however, in the field research, the billion power network found that the guide App has not yet been applied to all the micro shopping projects to promote stores, many shopping guides are not clear about the application, and the App is not open to consumers.

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