Foreign Trade Situation Is Heating Up, Quanzhou Shoe Export Orders Continue

< p > "last year, the overall situation of foreign trade has obviously recovered."

This is the personal experience of many people in Quanzhou who are engaged in foreign trade < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > industry.

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< p > customs statistics, in 2013, Quanzhou footwear exports totaled 440 million pairs, an increase of 36.9% over the same period, accounting for 17.9% of the total footwear exports in the same period of the province, and the total value of exports was 2 billion 630 million US dollars, up 35.1% over the same period last year.

The footwear industry has achieved nearly 40% growth in exports. The industry believes that this is not only because Quanzhou shoe industry has opened up emerging markets such as ASEAN, but also a successful attempt to adjust the product strategy of the export footwear industry after encountering the bottleneck of traditional trade.

From the "what to sell" to "what the customer wants to buy, what to produce", the shoe industry exports is not just a small step.

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< p > < strong > foreign trade warming up order arrived before New Year's Eve < /strong > /p >

< p > eleven of the first month, and not yet to the end of the traditional Spring Festival holiday. The export oriented enterprise of Quanzhou Sheng Kang Shoes Co., Ltd., which is located in Quanzhou Taiwan investment zone, already has about 1/3 employees to report to the factory.

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"P", "last year's company orders arrived at the 27th night of the twelfth lunar month, before I sent away the last container before the Spring Festival."

When he said this, Chen Chao, chairman of the company, breathed a sigh of relief. The gloom of foreign trade around 2012 finally dispersed.

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Chen Zhaozhou also listed a set of data to reporters: in 2011, his company's foreign trade performance was about 15700000 yuan; in 2012, the cost rose sharply, and the foreign trade volume dropped to about 14700000 yuan; and last year, this figure rose to about 19000000 yuan, an increase of 30% left and right from the previous year.

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< p > in fact, the export situation has obviously improved since the second half of last year.

In October last year, Sheng Kang's third production lines were put into production.

"Since last year's foreign trade orders were stable and workers' wages were released in a timely manner, the turnover rate of the old workers was high this spring, and the recruitment of workers could save a lot of efforts."

It is understood that only in January this year, the company has received orders of about 3 million yuan.

This year, Chen Zhaozhou intends to expand the size of the staff of about 350 people to 600.

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< p > < strong > low price strategy ensures the total value of export containers < /strong > /p >

< p > according to Quanzhou customs statistics, last year, Quanzhou's < a href= "//www.sjfzxm.com/news/index_c.asp > > footwear industry < /a > the top three regions exported to ASEAN, EU and the US, of which 86 million 350 thousand were exported to ASEAN, up 66.3% year on year.

Facing the severe foreign trade situation in 2012, after a year's adjustment, the export pattern of footwear industry in Quanzhou has gradually presented two dummy bell shaped large and medium sized ones, that is, the shoes with high grade and low ends are better.

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< p > a shoe and clothing trader familiar with the ASEAN market told reporters that for the emerging markets such as ASEAN, the low price strategy is especially applicable. "Because of the hot weather in Southeast Asian countries, the export footwear is mainly made of low cost cloth shoes, which caters to the overall consumption level of the local market, so the market space of the low end shoes is very large and suitable for the volume."

He gave the reporter an account, a pair of low - gear shoes for $two or three, with a simple, convenient packing, and a container of about 40 thousand pairs. The cargo value was close to a dozen US dollar / double mid - and high - grade shoes.

In terms of profit margin, the profit margin of low grade shoes exports is even two percentage points higher than that of high-end shoes.

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< p > < strong > supply on demand, grasp the characteristics of the consumer market < /strong > < /p >

< p > is also a low end and low price strategy. Because of different trade areas, export strategies are different.

"Our shoes are mainly exported to three countries such as the United States, Australia and Russia. Because the prices of exporting countries have not changed much in the past ten years, the price and production costs of China have soared. The low price shoes in export trade are actually the original mid-range shoes in foreign countries."

According to Chen Zhaozhou analysis, consumers purchase products according to their consumption habits and psychological prices, and do not take into account the production costs of importing countries, so they need to provide products that are suitable for them.

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< p > this strategy of "adjusting measures to local conditions" is also recognized by Fujian Longsheng Light Industry Co., Ltd., a footwear export enterprise, "to reduce unnecessary technological links and save manpower and material resources to ease the contradiction between rising domestic production costs and insufficient foreign market sales."

Guo Zhaoyang, manager of the Trade Department of the enterprise.

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< p > if the high-end shoes are foreign trade, their marketing strategies are quite different.

A foreign trade shoe brand leader named "Rome Walker" told reporters that the future "spring" of foreign trade will be a brand.

Some emerging markets are building a sense of trust for Chinese shoes and clothing brands. Capable enterprises can try to pform from "OEM" to "brand".

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< p > in fact, this kind of attempt has made the "Rome Walker" taste the sweetness.

Last year, through some independent brand operations in Italy, Romania, Poland and other places, some foreign customers took the initiative to find the brand. "A customer from Ukraine is searching through the Internet."

Next, the foreign trade brand will continue to search for independent businesses around the world. This year's goal is to train more than one strength agent in 20 countries.

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"P >" people who do foreign trade have been soberly aware that the era of profiteering has long gone.

But as long as you can give "a href=" //www.sjfzxm.com/news/index_s.asp "customer" /a "what you want and need, usher in a new" spring "is not impossible.

Chen Zhaozhou said.

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