CABBEEN Clothing Rose By Half In 2013.

< p > CABBEEN < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > released annual performance report. Last year, the turnover of the company was 943 million yuan, a slight increase of 0.4%, and net profit increased by 50% to 195 million yuan.

CABBEEN clothing's "shrinkage" strategy has achieved remarkable results.

The results showed that the company took the initiative to reduce the distributor's orders, and took a series of measures to clear up the stock and keep the company's performance.

The stock turnover days of CABBEEN clothing have been reduced from 55 days in 2012 to 30 days.

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< p > for the huge profit increase of the company, CABBEEN said that the company has increased the discount of suppliers, but the price is still competitive.

During the reporting period, CABBEEN has 1027 stores, but the proportion of direct battalion is very low.

Of the 69 new stores that were added last year, only 6 direct outlets are located in Guangdong.

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< p > > a href= "//www.sjfzxm.com/news/index_f.asp" > CABBEEN < /a > said that the company set up a small number of self operated retail stores, mainly as demonstration shops, to enhance brand awareness and provide retail management guidance to distributors.

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Last October, CABBEEN was listed on the Hong Kong stock exchange, P.

At that time, CABBEEN owned only two stores.

In the prospectus, CABBEEN said that the company mainly relies on third party distributors to sell products. If the distributor terminates or does not renew the distribution agreement or the sales volume of the distributors decreases significantly, it will adversely affect the company's business, financial position, business performance and prospects.

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< p > as of December 31, 2013, CABBEEN had 32 distributors and 408 two level distributors.

Despite the reduction of sales rebates to distributors, CABBEEN clothing and spring and summer orders increased by 17% and 29% respectively in 2014 compared with the same period last year.

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< p > > a href= "http://fz.sjfzxm.com/" > CABBEEN < /a > said that sales of retail outlets increased by 11.7% last year, which was mainly caused by marketing rather than discount growth.

CABBEEN will increase its self employment this year, and plans to open 10 self retailing stores in Guangdong.

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