The High Cost Of Express Leads To The International Brand Selling In Australia.

< p > in fact, the price of many international brands is not difficult to achieve. Only when it enters the market of other countries, the required "a href=" //www.sjfzxm.com/news/index_c.asp "tariff" /a "and logistics cost fees must be spread on the price, so there is a high price.

For example, Australian consumers spend more than 35% of their products on international fashion brands such as Gap, Zara and Topshop than consumers in other countries.

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< p > reporter learned from recent reports that many international fashion brands are now pouring into the Australian market, accompanied by their high prices.

A sample survey shows that the prices of international brands such as Gap, Zara and Topshop in Australian outlets are much higher than those of the international online stores.

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< p > the most popular online retailer < a href= "//www.sjfzxm.com/news/index_c.asp" > ASOS < /a > opened the Australian special portal website in 2012.

On this website, Australian consumers need to spend more money on certain goods than consumers in Britain or the United States.

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< p > take the American brand Gap as an example. The price of this brand of men's basic T-shirts purchased by consumers in Melbourne stores is 24.95 Australian dollars, while consumers in this brand's UK website only pay 16 Australian dollars, and the difference is about 36%.

In a Topshop store in Melbourne, Australia, a short T-shirt is priced at 26 Australian dollars, which is 28% more expensive than the British online store's 18.60 Australian dollar.

For Zara, the price of a printed sleeveless T-shirt at the Burke Street store in Melbourne is 29.95 Australian dollars, while the price on the US website is only 22 Australian dollars, and the difference is about 26%.

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< p > > these a href= "//www.sjfzxm.com/news/index_c.asp" > international retailers < /a > indicates that higher taxes, expensive freight and labor costs are the reasons leading to the above difference.

"Not just Gap, almost all brands will take into account tariffs, local taxes, local operating costs and product costs to determine their regional prices."

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"The price of Topshop in Australia has always been higher than that in online stores, which is due to the cost of local taxes and express delivery. However, only the latest Topshop products can be launched globally," P Topshop spokesman said.

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< p > although Zara failed to comment, Deutsche Bank analysts said in August that the profit margin of the retailer in Australia from 2012 to 2013 was 66.7%, which was about 7% higher than that of its parent company, mainly due to the higher price of the company in Australia than in other countries.

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< p > reporters understand that besides tariff and consumption tax, luxury goods still need to pay value-added tax and business tax in the domestic sales link. The comprehensive tax burden is high, which is the main "pushing hand" of luxury price difference at home and abroad.

It is reported that there are still high toll, entry fees and logistics fees in the logistics sector.

In addition to heavy taxes, some luxury brands also sell agents while they are in direct sales.

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