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XTEP Optimizes IMO Development And Solves Communication Problems

2014/2/27 13:11:00 37

XTEPIMOElectricity Supplier

< p > > a href= "//www.sjfzxm.com" > XTEP < /a > (China) Co., Ltd., founded in 1987, after more than 20 years of operation and development, the existing staff of more than 8000 people, the group owns Beijing, Shanghai, Xiamen, Anhui, Hunan and other sub branches, is a comprehensive development, production and sales of large-scale sporting goods enterprises, advocating avant-garde, fashion, personality and freedom.

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< p > < strong > 1. Application background: XTEP develops electric business, and fight online and offline. < /strong > < /p >


< p > with the continuous growth and development of enterprises, XTEP actively develops network channels, and works with several third party online shopping platforms respectively.

The development of electricity providers on the one hand brings new achievements to enterprises. On the other hand, it also makes XTEP encounter a thorny problem: online and offline sales are out of balance.

The lack of management and the lack of communication make it hard for online sales to appear in goods and malicious prices.

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< p > in order to deal with the imbalance of online and offline sales, XTEP expands the channel resources and implements joint marketing through two pronged approach to strengthen the relationship between branch stores and online e-commerce department.

At the same time, in order to better achieve management synchronization and improve communication efficiency, XTEP took the lead in using information tools IMO enterprise instant messaging platform in Shaoxing branch. The arrival of IMO has brought about qualitative changes in XTEP's communication efficiency and management.

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< p > < strong > two, IMO helps XTEP strengthen communication management, and promote online and offline "march together" /strong < < /p >.


< p > XTEP company, speaking of XTEP's sales system, stressed: "XTEP's online and offline sales is an overall interactive sales system. The two must maintain a unified pace so as to maximize their respective advantages and achieve mutual promotion."

In order to synchronously grasp the online and offline sales, XTEP combines the characteristics of IMO to develop online and offline sales strategy.

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< p > 1, online sales: communication to promote the resultant force between departments to promote network sales.

XTEP originally used QQ to make contacts, because QQ showed nicknames, and employees could not find the responsible person of relevant departments for the first time, which brought great inconvenience to enterprise management.

Especially after the establishment of the Ministry of electronic commerce, online sales have brought a lot of information and need to communicate in a timely manner.

Through IMO's "Internet Office", XTEP employees have a fast communication platform, such as text messaging, video conferencing, voice calling and so on. All employees can communicate conveniently in an office.

The information collected by the Ministry of Electronic Commerce on online sales is sent back to other relevant departments quickly through the "Internet Office" to facilitate management and make targeted marketing strategy adjustments.

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< p > 2, offline sales: timely sharing of information, and promote cooperation and mutual complementarity among franchised stores.

XTEP has thousands of "a href=" //www.sjfzxm.com/news/index_f.asp stores "/a" in the whole country, and offline sales are still the main sales channels.

IMO aggregated all branches through the Internet, and quickly and efficiently met the needs of customers.

Any branch needs to exchange goods and so on can be shared on the IMO platform, so that all branches can form a quick response linkage mechanism and take the principle of proximity to provide the best service for customers.

XTEP company official said: "before the branches were connected by telephone, after IMO, branches formed network information sharing, reduced costs, and efficient communication has also brought customer satisfaction."

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< p > in addition, XTEP often makes use of IMO bulletin, announcements, activities and some preferential information, so that online sales and offline distributors and distributors can better maintain their sales plan and avoid the impact of brand conflicts under online and offline conflicts.

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< p > < strong > three, IMO is the largest and most professional enterprise instant messenger and cloud office service operator /strong < /p >


P > IMO cloud Office (www.imoffice.com) is the largest and most professional enterprise instant messaging and cloud office service operator in China. For seven years, it has been dedicated to providing secure, efficient and stable enterprise communication solutions for enterprise users. It is committed to providing instant communication and cooperative office services for 600 million Internet companies and 220 million office workers in China.

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< p > as the pioneer of cloud office type instant messaging platform, IMO enables cloud computing technology to enable enterprises to establish their own proprietary communication platform just like individuals using QQ, so as to achieve instant communication between "internal management and external connectivity", help enterprises improve communication and management efficiency, reduce the cost of enterprise informatization, and enhance business efficiency.

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< p > from Li Jiacheng's Hutchison Whampoa to the voice giant tech fly, from the research frontiers to the STO, from the Ministry of education to the China Telecom.

Enterprises and institutions in all walks of life are using IMO to improve work communication and enhance operational efficiency.

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< p > according to the Research Report of the AI instant Consulting Group "enterprise instant messaging industry", IMO is now in the leading position in the a href= "//www.sjfzxm.com/news/index_s.asp" market share.

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