How To Spread The Promotional Information Of Stores Effectively?

< p > as we all know, the main purpose of business promotion is to attract customers and increase sales.

What is the problem? The author finds out that the problem lies in the pmission of promotional information.

As for JACK&JONES's activities, the author, as a regular customer of JACK&JONES, did not know JACK&JONES was promoting sales if she did not drop in to Liqun shopping center.

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< p > < a href= "//www.sjfzxm.com/news/index_c.asp" > promotion > /a >, because the work done in preparation for promotion is different and the effect is different. Especially when sales promotion information can not be effectively spread, customers do not know how you are promoting sales, and how can businesses achieve sales promotion purposes.

We can see that many stores in the promotional activities are simply making a notice of discount cards in the store, which makes the sales promotion effect of the business greatly reduced. How can we effectively disseminate promotional information and make sales promotion the best? There are two aspects of the promotion of store promotional activities: promotion in store stores (special counters) and promotion of single stores.

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< p > < strong > 1. How to promote the promotion of store in store < /strong > < /p >

< p > 1, make good use of member information < /p >

< p > membership information can be divided into: a href= "//www.sjfzxm.com/news/index_c.asp" > membership information < /a > and mall membership information < /p >

< p > membership has now become a regular mode of business operation. However, the membership of many businesses is only a form. I find that other than the beauty salon industry has fully played the role of members in the promotion, other industries do not make full use of the profit models brought by good members, especially the clothing stores. When they are promoting sales activities, they will habitually ignore member groups, but they are the most vulnerable groups that are most likely to increase their turnover.

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< p > the promotion of special stores is usually divided into promotion with shopping malls and application promotion by individual counters. Remember that when making sales promotion plans, it is necessary to make good use of the overall membership information of the shopping malls, and can apply to the relevant departments of the shopping mall to call the target groups suitable for their own business category. They can use the name of the store to inform or sell the promotional information in the name of the special store, and spread the promotional information through such groups, so that the quantity can be promoted quickly and effectively.

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< p > [case]D brand is a clothing store, located in a department store in the island city, which is subject to a discount sale promotion from headquarters, because the department store is a senior department store with a daily average traffic volume relatively fixed. In order to effectively spread promotional information, it has carried out member information exchanges with its shopping malls, selected suitable age groups for its brands, and in the name of the shopping malls, through SMS, E-mail and selected members, carried out promotional activities in this counter.

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< p > 2, do well in three-dimensional communication, < /p >.

< p > in addition to the store's < a href= "//www.sjfzxm.com/news/index_c.asp" > promotional card < /a >, it is advised to make the best use of all kinds of channels in the shopping mall for promotional information, such as shopping malls POP, X exhibition frames of related channels, DM placement of cashiers, etc., so as to maximize the promotion of promotional efforts, increase the attention and the flow of people.

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There is no difference between weekdays traffic. After analyzing the reasons, we arranged with the property side to arrange the X exhibition rack of the eve store promotion at four main roads, and put the promotion DM on the property service counter for people to take. Meanwhile, in order to increase the influence, we made a special promotion with the shop bags of the bags and cosmetic shops in the neighborhood, and put the small promotional shelf in the store, and printed a batch of 15 yuan vouchers, which were distributed to the customers in their stores to enhance the temptation. "P" [case] Ai Fu costume is located in the boutique block of Wanda mall. When doing promotional activities, it also set up discount cards in the store just like other businesses, but during the promotional activities,

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< p > 3, do well in network promotion < /p >

< p > shops in the shops because of their own communication factors are limited, network promotion can be used to promote the spread of information, the general city will have a city portals community, you can choose the most popular or relatively large industry forums for information dissemination, can quickly and effectively achieve low-cost communication.

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(alias) cosmetics in the promotion of law, in addition to the regular store atmosphere creation, special promotional activities information in the local news portal website, the use of post, post signature (will be promotional activities information to signature, etc.) in the form of communication; at the same time, the third party identity in the forum to promote the brand promotion activities, to attract the attention of the target group, the theme for today's guests, see Shi Dai discount, Shi Dai 20 percent off activities, who have gone? And so on different content of the fried stickers, quickly ignited the online beauty of women, noon and evening two after work time, volume is hot, the organizers expect the target to achieve. < p > [case] French poetry Dai

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< p > < strong > two, how to promote the promotion of monomer shops < /strong > < /p >

There are many similarities and differences between the promotion and dissemination form of P shop and the store store. However, because of the different restrictions, the operation method of the monomer store should be more flexible. The promotion of promotional activities should be controlled within two days to a week, and can be carried out through parade, DM distribution, speculation, discount and speculation.

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< p > < strong > /strong > monomer store should pay attention to the following two aspects in the promotion and dissemination: < /p >

< p > 1, promotion weight is critical, < /p >

< p > unlike the special brand in the shopping mall, there are many shops that do not have high reputation, so the formulation of promotional activities should be attractive. Some promotional activities aim at promoting the overall sales volume of a store through the promotion of a product. In this case, we must do a good job in the sales of promotional products and best-selling products, so as to enhance the unit price of customers.

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< p > 2, do business circle atmosphere < /p >

In addition to regular customer communication, sales promotion activities in P must also do well in the atmosphere of the business circle and the influence of manufacturing activities in the business circle, so as to maximize the attraction of passenger flow to stores.

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In order to enhance people's popularity, the big world of Niu Niu children's toys has held a three day return promotion campaign. In order to create influence, apart from distributing leaflets in the surrounding communities and business circles, on the day of the activities, ten large electric toys cruises have been put out on the pedestrian street in the store's shopping area. The flying streets, the ground running and the entire pedestrian streets have been attracted, and countless children have been dragged by parents into the store. In line with the promotion policy, sales volume is naturally nothing to say.

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< p > in short, when doing promotional activities, businesses must do a good job in the promotion of promotional activities. Just like the pformation from traders to businessmen, the spread of promotional activities must also go out and come in, otherwise they can only enjoy themselves. < /p >