Marketing Of Clothing New Products Must Be Read

< p > there are often many a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > in the reality, new products developed by enterprises invested a lot of manpower, material resources and financial resources have died early in the process of promotion.

Why are new products suitable for marketing aborted in the process of marketing promotion? Facts prove that the reasons are as follows: < /p >

< p > 1, all enterprises with better promotion of new products have advance plans and implement them step by step according to plan.

Those who do not sell well are those who give the new products to the customers, and do not take other positive measures.

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< p > 2, the real sale is implemented by people. Often, the salesmen and dealers of the enterprises will have a serious conflict with the new products. The reason is that the salesmen and dealers are reluctant to bother to promote the new products. They will focus their attention on the sales promotion of the mature products.

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< p >, what marketing skills and steps should enterprises take to ensure the successful promotion of new products? < /p >

< p > < strong > 1, to ensure the attention and morale of the sales force < /strong > /p >

< p > new product launch training meeting before the launch of new products, fully mobilize the enthusiasm of all members of the channel.

We should enhance the enthusiasm of salesmen, distributors and two groups of businessmen, and participate in the promotion of new products together to form a "three level linkage" promotion atmosphere.

For example, to promote the importance of "new product promotion" to salesmen, distributors and two batches of traders, introduce them clearly to the idea of the birth of new products, its advantages and interest points, the specific packaging efficiency, price description and so on, so that members of the channel can have a sense of confidence in the listing of new products.

In addition, the sales staff, dealers and two batch of manufacturers will conduct special assessment of the process indicators of new product launch, accelerate the pace of new product distribution, and form a new product sales atmosphere, so that they can understand that the process is well done.

The result is natural. "As long as we can put all the targets in the new product promotion process (market rate, promotion, price system, etc.) in place, the new products will naturally be successful and the sales volume will naturally be good.

For example, in the process of listing, new products will have a series of actions, such as advertising, distribution, dealers' purchase awards, two batch and zero shop promotion, consumer promotion and so on. The new product listing plan should make specific plans and arrangements for each job, so as to ensure that all activities of new product promotion are organized in an orderly way.

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< p > < strong > two, ensure dealers purchase and actively sell < /strong > < /p >

< p > ensure that < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > dealers shall enter new products according to the enterprise's purchase standards within the stipulated time, and distribute the new products in the correct channels.

Because in the actual promotion process, the sales personnel and distributors of enterprises often rely on their own subjective judgment that new products are not good enough to sell, which will definitely affect the successful promotion of new products.

For example, there is a new agricultural product enterprise in the initial stage of new product launch, all the channel staff held a new product promotion training meeting, also formulated a detailed promotion plan.

But when it comes to specific promotion, A dealers think that new products are not good enough to sell, and they will not be able to purchase them. Dealers can not even promote new products. B dealers are buying goods according to the prescribed time and quantity of the enterprises, but there is no major selling of such products, resulting in slow sales of new products.

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< p > < strong > three, ensure the participation and assistance of the members in the channel < /strong > < /p >

< p > ensure that all members of the channel must be involved in the guidance and assistance of product promotion.

That is to say, when a distributor purchases goods, he must make sure that the salesmen must install new products on the market. When visiting the terminal stores, they must inform the terminal stores of the information on the new products and introduce the promotion policies accurately to the terminal stores (the profits from selling new products are larger than those of the old ones).

Such as: C dealers are entering the new products according to the requirements of the enterprises. However, after the new products enter, every day, the salesmen do not install new products on the delivery trucks, and the salesmen do not tell the terminal stores of the new products listed on the market, nor do they introduce the new product promotion policies to the terminal stores. The terminal stores do not know the information about the new products listed, nor do they realize that the sales of new products are larger than the sales of the old products, resulting in the failure of the new products in the market.

Therefore, if the members of the channel do not have the guidance and assistance to the new product, they will say that the new product will not sell well, and the promotion of the new product will not succeed.

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< p > < strong > four, ensure the accuracy of the new product price system < /strong > /p >

< p > ensure that the new product is sold according to the price system stipulated by the enterprise, because before the new product is listed, the enterprise has developed a new product suitable for the market according to the actual situation of the market through a large number of market surveys.

Therefore, in the process of new product promotion, it is necessary to check whether the dealer's delivery price is correct, whether it has been executed according to the price stipulated by the enterprise, whether the retail price of the terminal is correct, and whether it has been sold according to the unified retail price stipulated by the enterprise.

In the actual promotion process, the members of the channel often change the price system of the new product without authorization, which results in the promotion of new products. In other words, the new products developed by the company are not suitable for their own market.

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< p > < strong > five, ensure that the new products are displayed according to the enterprise standard < /strong > /p >

< p > ensure that new products are displayed in accordance with the display standards of enterprises.

Because in the phase of new product development, enterprises have established the competitive advantage of new products in the market through a large number of market surveys, and formulated corresponding promotion policies and display standards when promoting the new products.

Therefore, in the process of new product promotion, we must ensure that the counters are displayed in accordance with the prescribed display standards of enterprises, and in the process of maintenance, we can not hesitate to inform the terminal stores of the advantages of new products, the profit margins of selling new products, and the incentive policies for the sale of new products.

If the display is not qualified and the owner does not know the profit and policy of selling new products, then the promotion of new products will not be possible.

For example, in the process of new product promotion, A members reflect that new products are not easy to sell.

As a result, the enterprises sent the marketing personnel to the market to find out that the terminal store signed the exhibition agreement, but some of the new products were not placed on the counter at the terminal store, and some were placed at the counter but not in the obvious position.

When asked how much money the terminal store has entered into the new product and how much money it sells, the terminal store does not know that it means that the new products sold by terminal stores do not know the profit margins of competing products at the same price.

As a result, new products are slow to promote in the market.

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< p > < strong > six. Ensure that the rate of the new product is < /strong > < /p >.

< p > inspection rate is less than a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > the basis of the success of the new product listing, the rate of production is not up to a certain level, and the evaluation of new product acceptance is of no significance at all. Therefore, we must ensure that the new product achieves the specified market rate in the market (less than 60% of the market rate is difficult to determine whether the new product is suitable for the market).

For example, when a new product is being promoted, the dealer is paying for the goods, and the dealer only sells the new product to several terminal stores which are in good relations with him when the new product is promoted.

As a result, the new product has not formed a certain market share in the market, and the low market share makes the market influence low.

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