Internet Era Is Coming, Traditional Department Store Pformation Is Forced To Stand In Line.

< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > Ali shares < /a > only chairman of Yintai "/strong" > /p >

< p > it is reported that Ali denounced 3 billion 706 million Hong Kong dollars to subscribe for Yintai convertible bonds, with a total investment amounting to HK $5 billion 370 million.

If Ali exercises all the shares, it will hold 26.13% of Yintai shares, second only to Shen Guojun, chairman of Yintai, while Shen Guojun's shareholding will be diluted from 35.92% to 26.53%.

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< p > in the future, the two sides will open up the future commercial infrastructure system under the online and offline business, and will form a joint venture company.

In the joint venture, Yintai and Alibaba accounted for 19.9% and 80.1% respectively.

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< p > Yintai said that joint ventures will explore opportunities for expansion of O2O businesses related to shopping centers, department stores and supermarkets, thereby promoting the pan channel strategy of the group leading to the leading consumer solutions providers.

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< p > < strong > mobile payment O2O layout icebreaking < /strong > /p >

< p > Zhang Yong, Alibaba group, told reporters that cooperation with a href= "//www.sjfzxm.com/news/index_c.asp" > offline shop "/a" has to open up marketing, payment and merchandise. The most difficult thing to get through is merchandise store electronization.

Zhang Yong pointed out that in the future, both sides will open up account accounts for their members, including about 600 million Alipay users and 300 million Taobao account accounts and accounts between 1 million 500 thousand Yintai members. Secondly, the two sides will analyze consumer behavior based on users and explore new business value.

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< p > analysis shows that in the traditional retail industry, department stores occupy one of the largest modules.

Traditional retail O2O requires integration of model department stores and e-commerce platforms.

The integration cycle will be very long, and the difficulty will be relatively large. Ali and traditional retail must complete the real integration, and still face enormous pformation of the business process.

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< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > traditional department store < /a > facing team formation < /strong > /p >

< p > reporters learned that as early as 2013, "double 11" before, Ali and Yintai business has begun small-scale test of water 020 electricity shopping.

Subsequently, Alipay further worked with Yintai strategic cooperation, in addition to public services, mobile payment, and so on, the two sides are still in the background system, members and other extended areas of cooperation.

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< p > after Tencent WeChat opened its payment interface to businesses, the dispute over resources under Ali line became increasingly fierce.

It has been reported that since last year, the new world department store has been working with Tencent in a low-key way to develop the CRM (Customer Relationship Management) system under the online and offline business.

It is revealed that in the half year of access to WeChat, the new world department store is not allowed to cooperate with Alipay wallet.

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"P >" Tianhong mall "also announced last year that it is working with WeChat to develop O2O business application platform, and achieve seamless docking of member systems, becoming the first department store to test WeChat's electricity supplier.

Then Tencent also drew the line of department store predator Wangfujing department store access to WeChat to pay.

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"P" Internet personage Mu Ke says, nowadays Tencent and Ali have thrown olive branches to traditional business, all parties must draw their allies, and will involve the exclusiveness of relevant conditions.

After the marriage of Ali and Yintai, Yintai will definitely support Ali.

In the face of the strong internet giants, the traditional business that wants to pform will seize the O2O's "straw" and will face the choice of the team.

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