Terminal Promotion Is Becoming More And More Intense, Giving Birth To Various PR Modes.

< p > < strong > mode: a star drives to a new store, < /strong > /p >

P is the most popular and attracting consumer behavior.

From the screaming of the scene to the new store, the star's terminal effect is absolutely indispensable.

At this point, the mus bonwell and the wedding birds are worth learning.

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< p > the spokesperson for Jay Chou, the hottest little king of Chinese music, is the most popular among all fashion brands.

Whenever we hear that Jay Chou, a new shop in the United States, will show up in the city and even the surrounding cities, the fans will also bring huge passenger flow to the opening of the new store.

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< p > < strong > mode two < a href= "//www.sjfzxm.com/news/index_c.asp" > star endorsement < /a > international card < /strong > /p >

"P" is no stranger to celebrity endorsements. It has become a very common phenomenon in various industries. The clothing industry is also the same, terminal promotions, brands will increasingly do "show", the major brands make every effort to improve exposure rate, stars become their best carrier, help promote product and brand image, expand influence and appeal.

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< p > < strong > mode three the designer came to the scene < /strong > /p >

< p > in Europe and the United States, where designers occupy an important position, a designer can interact with consumers on the spot. It may be more effective than celebrities. It can enhance consumer trust and make it easier to buy. If it is GiorgioArmani, VERSACE and other top designers, it will definitely cover the stars.

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After the P international financial crisis, Zegna's advanced menswear show in Hangzhou was the first shot for its terminal store's gold suction scheme.

Although on the day of the custom show, the viewer failed to see the designer himself, the top men's fabric and the real touch feeling displayed by the staff still let the consumer experience the perfect combination of Zegna's luxurious fabric and the master's tailoring.

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< p > > if the new store of < a href= "//www.sjfzxm.com/news/index_c.asp" > brand < /a > is opened, designers can tell me at the scene, "you are more suitable for this short paragraph", then help me to recommend the model to the left quantity and the right ratio. I am sure I am excited to go to the shop door every day waiting for the new product to go public.

Perhaps the charm of the designer's live show is better than the shopping guide's one thousand "design concept".

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< p > < strong > mode four has "a href=" //www.sjfzxm.com/news/index_c.asp "> Theme < /a >" story "< /strong > /p >

< p > stars and famous teachers can be regarded as sharp weapons for promotion and upgrading of the terminal, and thematic activities are more and more effective in recent years.

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< p > as a terminal promotion, not just the moment of opening, which enterprise does not want its brand to have a more far-reaching impact. In all kinds of grope and exploration, the annual theme activity launched around the terminal brand promotion has been applied more and more.

In 2006, the "love and beauty China trip" was one of the classics. The activities lasted for 10 months, and the brand culture was spread in nearly 15 cities.

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< p > however, the contribution of love to the industry is not only the sensory stimulation brought by the first lingerie art vision in China, but also throughout the whole country. It is a more positive purpose for more people to understand the elegance, beauty, luxury and elegance of underwear.

Admittedly, the admiration of harvest is not the same as that of terminal sales, and the "leading brand of underwear industry" is the perfect stage for this year's highest level and nationwide brand culture promotion project.

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The theme of P activity is too numerous to mention as the brand of terminal promotion. The key is whether this theme really grasped the eyeballs and needs of consumers.

Chen Jingxia, deputy general manager of Anshan Commercial Investment Co., Ltd., also said that selecting the platform and identifying the location is very important for the promotion of the brand terminals. For example, the star concert of Wacoal brand "Kangxi grand ceremony" has further enhanced the influence of the brand on the terminal.

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< p > < strong > mode five pure art can also achieve career < /strong > < /p >.

< p > Yi Wen enterprise group is the first Chinese enterprise to commercialize emotion, and the brand marketing mode of emotional and cultural marketing has accumulated a lot of popularity for terminal stores.

From 2000, Yi Wen's first touch marketing was a large-scale exhibition called "my father, my mother, emotional fashion", the old photos representing parents' parents in Xidan and Wangfujing street in Beijing. After the 2003 SARS, thousands of hand pictures were displayed on the theme of "the beauty of the wind and rain"; the large display of "the desire of the throat" in the autumn of 2005 was a reminder of the desire to control the social and family responsibilities in the era of such a rapid improvement in such a material life.

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< p > a lot of times, combing emotional marketing is just a mode and means for terminal promotion, and the most important thing is a brand proposition.

Wu Jianmin, chairman of the board of directors, believes that the sales outlet of Shu Lang is mainly about how to attract new customers and maintain VIP customers. In addition to the distribution of birthday gifts, the customer's wardrobe matching course is not regularly carried out. The image designer of Shu Lang will teach color matching and dressing knowledge on the spot to help the terminal store maintain customers.

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