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Zhao Huizhou, Founder Of Yi Hui Fashion Group: Only Design Is Not Enough.

2014/4/6 18:17:00 38

if the fashion designers are also labeled, most designers may be labelled as: unrestrained, sensitive, creative, sometimes too emotional and self centered.

But miss Zhao Huizhou, the founder and chief designer of EACHWAY fashion group, seems to be one of the special examples. She looks gentle and straightforward, but when chatting with her, you will find that she has been more and more out of the designer's limitations, moving freely between reason and sensibility, so that her design concept and market can be well integrated, serving the brand positioning and establishing her own unique style in the brand of women's wear.

Zhao Huizhou carries the high-end luxury clothing brand HUI Hui, the original designer brand EACHWAY Yi Hui, in the multi function hall of the fashion and Creative Industry Park in Shenzhen's big wave, the art exhibition hall, has held two 2014 autumn and winter new product releases, and has shown a dream of autumn and winter alternating for the guests who came to watch.

As China's top ten fashion designer, Zhao Huizhou knows exactly what he is doing and knows where he is heading.

more relaxed, left hand pale color right hand painting

Zhao Huizhou in her life is very easy-going. Compared with many designers' Maverick and distance sense, she is an easy-going and easy-going designer.

In front of her beauty, elegance, calm and charming, she is the best spokesperson for EACHWAY brand. The beauty of women's intellectuality will make your temperament be read.

Also like her HUI, fearless and calm, is a "classic woman in time".

More like her passing works in recent years, simple and light luxury, age reduction, no publicity, no kitsch, like a book, like a glass of wine, and increasingly precipitate a strong feminine flavor.

talking about the release of the two shows and the division between HUI Hui and EACHWAY Yi Hui, Zhao Huizhou gave a very vivid interpretation. "If EACHWAY is a light sake, then HUI is red wine and passionate. From color, EACHWAY brings you a sense of light and colourful ink, but HUI is like oil painting, thick and heavy, with a light luxury."

But no matter what the difference and integration, Zhao Huizhou is always doing what she wants to do. She said: "I can't fully cater for the market to make designs. We are designer brands, and the mission they are entrusted with is to lead fashion trends and style trends."

more close to the people, change life with design /p >

for a < a href= "//www.sjfzxm.com/news/index_c.asp" > dress designer < /a >, there seems to be a lot of contradictions between design and market. But Zhao Huizhou thinks: "the market is very important, but sticking to my design attitude and inner expression is equally important. The idea of Yi has always changed the life with design.

This is a problem of finding balance.

After years of training, we have no trouble in this regard. We can basically express our views on life, nature and everything in the world, and our commercial department will excavate the corresponding market according to my design and development. I am very satisfied with the current state, whether it is personal or company.

aiming at the problem of the high price of Chinese women's wear brands, Zhao Huizhou has a unique view.

In March 12th, Zhao Huizhou was the only Chinese fashion designer invited to attend the annual meeting of the Asia Pacific Fashion Federation and made a special release in Bangkok.

She was impressed by the popularity of Thailand designers. She showed us the necklaces and rings that she wore from Thailand. "There are so many small designs in Thailand that the price is very close to the people. Ordinary people can afford it, and China's women's wear brands have seized and paid more attention to high-end market in recent years. Due to the increase of comprehensive cost, the price of some brands has started to go to the virtual high level, and seldom pay attention to the civilian consumption market. I think this is a place worthy of our consideration and change."

Zhao Huizhou felt from the bottom of his heart: "art should not be superior, it should be more intimate with people, and enable more people to understand. In contrast, the product chain and supply chain system established by EACHWAY (Yi Hui) fashion group since its establishment in 17 years can help us make its brand more obvious than other similar brands in terms of product and cost performance. We also hope that more consumers will enjoy the charm of EACHWAY (Yi Hui) group brand at a reasonable price.

We have given up some of our profits and hope that design can really change and enter more consumers' lives.

create a fashionable life experience with originality.

The venue of this p conference is in the creative industry park of Yi Hui, which has just been put into use.

The industrial park has an area of nearly 50 thousand square meters, which integrates art, culture and industry. It is the crystallization of nearly ten years of planning and design for EACHWAY (Yi Hui) fashion group.

This conference is also its first appearance.

Speaking of the Creative Industrial Park, Zhao Huizhou's face is full of pride and joy.

From ten years ago, Zhao Huizhou gradually began to build the Centennial Museum of fashion, the new art gallery of Yi Hui, and the fish culture hall of Yi Hui.

Today is the end.

Among them, the fish culture hall of Yi Hui fish shows fish culture from all angles, such as calligraphy, painting, archaeology, fossils and contemporary art. The Fashion Museum of textile and fashion shows the evolution of clothing culture and lifestyle in China and around the world, bringing us into the art history of clothing and becoming the first fashion themed Museum in China.

it should be said that clothing was not only a necessity for shades but also a combination of life art and aesthetic art, which influenced the modern Chinese clothing culture.

"However, not everyone in the clothing industry can recognize this. Many circles are tired of getting all kinds of trends, busy with two important new product launches every year, and always being chased by time. Who can calm down and see what they have done? What I am doing now is to calm down and look back."

for Shenzhen, which occupies half of the country's clothing brand, the venue that can be chosen two times a year is always a headache for many brands. There are few places to choose from.

Yi Hui creative industrial park has a variety of comprehensive functions, "fish floor" professional venues for Shenzhen's fashion activities provide an excellent choice, to abandon all unnecessary decoration, using a pure white background, using professional lighting and sound equipment designed specifically for the show to display the quality and characteristics of clothing, creating the most artistic multi-purpose venue in Shenzhen. It provides not only a space for the audience, but also create an atmosphere for people to feel fashion, feel design and feel the art of life in an artistic and fashionable atmosphere.

strong > grounding gas, creating a new mode of industrial development

in the 17 years of brand development, fish culture has always been the spiritual totem of EACHWAY (Yi Hui) fashion group. It does not stay in vague concepts, but is touchable and perceptive.

It is reported that in 2014, "EACHWAY Yi Hui Hui, fishing fish culture tour" has been launched in Beijing. Through the exhibition in the mall atrium display of fish culture related clothing and costumes, modern art, household goods, cultural and daily necessities, the fish culture of Yi Hui has been deeply explored and introduced into the culture, so that participants can naturally integrate into the brand atmosphere in their personal experience.

Due to the enthusiastic response, the planned activities for a week lasted for two weeks, and even some customers bought 14 pieces of Yi Hui's clothing at one time because of their recognition and appreciation of the activities.

Such activities will also be carried out throughout the country, deepening and landing the culture and concept of Yi Hui's brand.

< < a href= > //www.sjfzxm.com/news/index_c.asp > > dress brand > /a > have begun to pay attention to the cultural construction of the brand, but many still stay at the level of thinking and speaking, stay in the company, or stay in the media propaganda, and do not really enter the terminal, not into the hearts of consumers.

The tour we did, and the similar things we did in recent years, is to let consumers perceive and touch our culture and let people know that we are not just producing a garment, but actually there are rich emotions and long, long internal expression.

In this regard, our ideas, statements and practices can be expressed uniformly in the consumer.

> a href= "//www.sjfzxm.com/news/index_c.asp" > the completion of the creative industry park of "Yi Hui" /a "also marks the new mode of development of fashion industry developed by EACHWAY (Yi Hui), which is" fashion dress + modern media + creative industry ", which sets a new example for the industry.

The Museum of art and Museum of art will be open to the public at the end of this year.

I believe that the creative industry park will expand in the future and become the largest and world-class fashion life brand incubator and the experience center of fashion life in China.

in Zhao Huizhou's view, this is more like an industry's responsibility: "in the industry for nearly 20 years, there is a deep feeling, that is, can not be buried in building their own small space, to shoulder more industry responsibilities.

Only if the whole industry is mature can we develop more steadily.

in the face of the outsiders' understanding of the art of making everyday clothes and doing nothing about the "burning of money", Zhao Huizhou has not gone through much clarification and explanation, but has been steadfast in his original intention to answer all questions and understandings with perfect results.