Home >

Can'T The Product Be Sold? Seven Tips To Improve Your Marketing Skills.

2014/4/10 14:13:00 9

marketing behavior is actually a part of all business activities.

Many start-ups want to create some great products.

But when you sell products to the right customers or attract people to do business with you, the marketing tools / behaviors you do are successful.

If you can't sell the product or sell the quantity without expecting the target, it means that you have some problems in marketing.

and if your product is marketable and right, the masses like it, and only sell it to the right customers to realize the value of the product.

Here are 7 ways to improve a person's marketing level:

1. confirm target customer /p >

must be full of passion when marketing products.

The salesperson who is first seen by the customer is full of enthusiasm and passion, and will certainly be willing to do business with him.

Of course, some people may not be suitable to "sell" products, so don't waste too much time.

But remember, don't distract yourself in marketing, keep your marketing goals, and also have strategies in marketing.

Many marketers always make such a mistake and chat with their customers about their home affairs. But after a long chat, the topic is torn apart.

2. make a good marketing plan

before we communicate with customers, we should have a thorough understanding of customers and find topics.

We also need to learn more about our customers' interests, so that we can cater to customers' interests and purchase intentions in the process of communication.

If necessary, you can talk to people who have the same industry experience or close to the decision-makers, so that you can find the feeling of talking with real customers, so as to avoid the corresponding problems in future marketing.

Before P, briefly outline the contents that may disrupt the marketing plan and let customers down.

For example, if the contract negotiation time is too long, you can give customers some benefits as compensation rather than indifference.

In future marketing days, you will find that different marketing strategies can bring different reactions from customers.

3. using social network /p >

now you have selected the customers to deal with, and know how to use your marketing strategy to move him. It's time to start contacting him.

From the simplest point of view, go up to LinkedIn to find out any acquaintances you know who can help you to meet your customers.

If you are lucky and the relationship network is strong, it will be half the battle.

and the more time you have with customers, the easier it is to make friends with customers, and the easier it is to get customers' trust.

Pick a location where you can easily meet clients -- he often appears in public places, at Starbucks, or at the beach.

But no matter where you are, you need to know where your customers are, and then immediately appear, even if you are going to see him.

4. often call .

video phone is better than ordinary telephone. It is better to desalination than email.

Oral communication with customers makes it easier to convey messages and observe words and expressions.

The content of e-mail is easy to forget, not to mention a salesperson has hundreds of mail to deal with every day.

Therefore, in order to ensure that we have enough time to talk with our customers, we should not only greet but also talk about business.

The greeting of "Hello, I am" on both ends of the phone is better than sending an email.

5. learn to listen /p >

AI PEAK has once said, "life has two ears and one mouth."

We listen to it two times, but say it once. "

The easiest mistake to make in marketing is to say "no".

People appreciate listeners, and marketers can also express their views by listening to some reactions from customers.

We should also pay attention to the negative reactions of customers, such as "I am not sure" and "give me some time to think about it". These negative reactions imply the uncertainty of customers' products, so we should try our best to avoid giving customers such negative emotions.

So spend more time thinking about a more comprehensive marketing strategy.

6.. Do not be afraid of making mistakes.

don't be afraid to meet challenges. To face difficulties and solve problems can show your open mind and wisdom.

If your marketing methods get negative response from customers, please ask customers directly, don't worry.

If you don't ask, you may never know where you are wrong.

Generally speaking, the customer will tell you why, so in the later conversation, try to avoid it, so as not to cause marketing failure.

don't be afraid that your blunt words will frighten the customers.

If you want your customers to know your marketing objectives, otherwise, all these conversations will be meaningless.

If the customer's response is positive, you can directly ask for cooperation.

Make a brief statement or summary, so that customers understand what to do next, so that two people can officially start sharing.

For example, you can say, "great! If you can provide 60 thousand yuan of funds now, our cooperation can officially begin."

In this way, the customer will understand your intentions and react accordingly, or cooperate or not cooperate.

7. and customer protection contact

if you do not maintain constant contact with your customers, you will accomplish nothing.

Even salesmen who come to sell vacuum cleaners know that this is the basic rule of marketing.

You have to maintain constant contact with customers. The advantage is that if customers want to continue to do business with you, they will contact you and may bring more business opportunities to you.

finally, remember the details of the conversation.

"How's business in Paris? Must be good?" with this sentence as its starting point, customers must feel that you really care about him and are willing to cooperate with you.

The more phone calls and calls you make with customers, the more details you can get, the more important for your marketing success.