The Traditional Retail Industry Is Fighting Hard For The Arrival Of The "Big Crocodile".

< p > the industry pointed out that, compared with the hot degree of KOF TOWER in the past few days, the local retail industry has also launched preferential activities to attract public consumption, and the competition between the new and the traditional depends on the choice of consumers.

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< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > commercial complex < /a > march into the three or four line city < /strong > /p >

< p > the "commercial complex" is a combination of more than three functions of city life space such as commerce, office, residence, hotel, exhibition, dining, conference, entertainment and so on, and establishes an interdependent and mutually beneficial dynamic relationship among various parts, thus forming a multifunctional, high-efficiency, complex and unified complex.

In recent years, the commercial complex has expanded rapidly in the second tier cities, and has become a part of people's "a href=" //www.sjfzxm.com/news/index_c.asp "shopping" /a entertainment life.

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< p > despite the fact that the people of the three or four line cities like Gaomi are already familiar with this concept, many complexes have been confined to a second tier city.

If Gaomi's business pattern will change in 2014, it should be the opening day of the 100 commercial buildings.

For Gaomi people, this is a brand new < a href= "//www.sjfzxm.com/news/index_c.asp" > business mode < /a >.

"We store KOF TOWER and hypermarket Roca supermarket as the main business, with a total area of 54 thousand square meters, including department stores, hypermarkets, cinemas, restaurants, fitness and other commercial facilities.

Here, citizens can experience the true meaning of one-stop shopping.

According to Mr. Zhang, head of the planning department of KOF TOWER, since the opening of the business, customers have been busy every day.

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< p > < strong > the traditional Shang Chao "recruit" should deal with < /strong > < /p >.

< p > for the arrival of the 100 commercial complex, the traditional shopping malls of many high places are full of sense of crisis, and advance the layout, and take advantage of marketing methods such as discounts, promotions, big profits and so on to attract customers to cope with the competitive business situation.

Located on the Phoenix Street in Gaomi City, the supermarket and the inflatable arch on the doorway are marked with a "100 to 100" discount advertisement.

"There are many activities in supermarkets these days, and the prices are quite cheap."

Many citizens said that although the traditional merchants had launched the activity of sending cash coupons, binding consumption was not satisfactory.

"The cash coupon must be consumed in a fixed place and time, which makes people feel unreasonable."

Ms. Hou told reporters.

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< p > > "WeChat has wiki shopping plaza on my cell phone. These days, I see many promotional activities launched by supermarkets. Fresh fruits and vegetables are produced every day, so come and see."

Mr. Wang told reporters that the traditional Shang Chao has also issued preferential activities through the Internet platform, so that young people come to patronize.

In the victor shopping plaza supermarket, the reporter saw that the brand pork after the elbow was only 6.99 yuan per catty, the original price of 2~3 yuan per kg of fruit cucumber dropped to 0.99 yuan per catty.

"After the launch of the event, the effect is still very obvious, of course, the people are still looking for a discount, cheap."

Wei Fu Shopping Plaza responsible woman told reporters.

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< p > < strong > one-stop consumption has become a trend < /strong > < /p >

< p > "children like to play here, tired and eat and rest at the food court upstairs."

Compared with traditional department stores, catering and entertainment choices are the characteristics of one-stop shopping centers and their advantages.

The customers who go to the one-stop shopping center are often a family or 35 friends. The consumption mode of this family and friends gathering also determines that the one-stop shopping center must play its own advantages in dining and entertainment, so that everyone can find their own fun in the business field.

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"P". "I had dinner with my good friends, and I finished eating in the restaurant. I wanted to find a place to have coffee, chat or watch a movie. I had to go to the next location. Now KOF TOWER has not only clothing brands, but also movie theaters, cafes, supermarkets and so on.

After the weekend, we can have a place to eat after watching the movie. Finally, we can buy something to eat and use at the supermarket and bakery. It's very convenient.

Citizen Wang told reporters.

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< p > "consumer demand has changed significantly. The appearance of shopping mall mode is a challenge for traditional department stores. In the future, shopping, leisure and entertainment are integrated into one, providing a one-stop shopping center for consumers. It will become a trend in the pformation of department store level."

According to Mr. Zhang, director of the planning department of KOF TOWER, the business structure of Gaomi City's single core will be broken in the future. Businesses will pay more attention to shopping experience while meeting consumer demand.

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