In The Fashion Trend Wave CHIC Exhibition 2015 Moved To Shanghai

Very stylish experience. clothing The platform of enterprise wealth creation -- CHIC will shine this new international city with a new attitude. Fashionable modern life leads, powerful commercial resources converge... In the new period of industrial transformation, we will create new business opportunities for all participants to open up markets, integrate resources and enhance brand names.

Every change makes our progress stronger.

In order to meet the new needs of industry transformation and upgrading and brand development, as a high-end platform for industry exchanges, an important "window" for brands to connect to the market, China international apparel. Clothes & Accessories The CHIC is actively seeking new changes, officially renamed the "CHIC" and will move to Shanghai in March 18, 2015.

At that time, CHIC will take the brand new image, the brand-new function pattern and the brand-new service concept, conform to the new changes of industry, enterprise transformation, upgrading and development, and again blow the front horn.

Moving to Shanghai to cater for business needs

To cater for the development of enterprises in the new era, CHIC has moved to Shanghai to expand its business platform functions.

Since its establishment in Beijing in May 1993, CHIC has gone through twenty-two spring, autumn, winter and summer.

During this period, CHIC, along with the development of China's garment enterprises in the fast lane, witnessed the development process of the industry and the market, constantly innovating the function and value of the exhibition, and effectively promoted the rapid growth of a large number of brands.

At present, with the advantages of trade associations and the professional operation of famous international and domestic partners, the scale of the CHIC exhibition has expanded from the initial 11000 square meters to 100 thousand square meters today. More than 1000 exhibitors and 100 thousand professional spectators each year have become the most influential and costumes trade show in Asia Pacific region.

With the adjustment of economic structure and the change of people's life style, as well as the wide application of new technologies... The rapid and diversified market demand has prompted the terminal mode, marketing mode and production mode of the brand to change with the market and begin to enter the critical period of adjustment and transformation.

During this period, Chinese garment enterprises need to look at the change of the consumer market from a single channel to a variety of channels and channels. They need to make use of the Internet and mobile terminals to realize the integration and balance of channels and channels, reconstruct business models, enhance the interaction and collaboration with upstream industries, and realize the integration and innovation system of industrial chains. They need to graft high-quality international resources to integrate various intellectual resources through cooperation with internationally renowned design, research and development, brand management and other agencies. They need to join the international brand cooperation and acquisition teams to acquire R & D teams, management teams, marketing concepts and market channels. At the same time, they need to rebuild their core competitiveness through a series of changes, such as organizational change, supply chain optimization, product innovation and experiential shop building.

To cater for the development of enterprises in the new era and build a broader resource convergence platform, CHIC will move to the National Convention and Exhibition Center (Shanghai) in Hongqiao Business District of Shanghai from next year. The exhibition area is expected to reach 100 thousand square meters.

Relying on Shanghai and its surrounding areas (Yangtze River Delta) in China Spin The trade advantages and geopolitical attributes of the garment industry layout, and the new pavilions close to Hongqiao airport and high-speed rail will not only provide professional, efficient and convenient exhibition services, but also bring rich business and trade resources.

"This is a decision that is full of opportunities and challenges. It shows that CHIC has been following closely the changes in the market. In addition to the adjustment of locations, CHIC2015 itself will be more innovative, more fashionable and business atmosphere. " At the just concluded CHIC2014, Mr. Hutino, special representative of Chinese affairs of the French women's wear Association, raised expectations for the exhibition.

　 New CHIC exhibition value innovation and diversity

Fashion and cross-border information capture, business cooperation reached, the forefront of enlightenment. To provide more diversified new value for exhibitors

"CHIC moved to Shanghai, we are very supportive. In contrast, Shanghai has a higher degree of popularity and internationalization, and the government's support for the fashion industry is relatively large, and the fashion industry has an active atmosphere.

As Yang Yong, vice president of Ningbo Shanshan fashion clothing brand management Co., Ltd., who participated in CHIC2014, said that Shanghai is an international fashion window and Trade Center, attracting many garment enterprises to take it as the front stop to enter the domestic and foreign markets. CHIC2015, renamed the "China International Fashion Show", focuses on the display of exhibits with a sense of design and fashion through the collection of active market brands, highlights the trend of the exhibition's publishing platform, and promotes the arrival of the product era of China's apparel industry.

However, in the fashion trend, it is very important for enterprises to acquire more business resources.

"For exhibitors, the most important concern is what kind of value the exhibition brings to exhibitors, such as exhibition popularity, industry trends, learning and reference." Li Jinzhu, executive vice president of red collar group, expressed concern about the exhibition. In the new era, CHIC is not only a change of name and venue, but also an upgrade to its own function to adapt to the transformation of the industry. At that time, "new CHIC" will invite professional spectators to enter into business cooperation with exhibitors with the help of accumulated data resources and geopolitical advantages of industrial agglomeration in the Yangtze River Delta region. At the same time, in addition to bringing a high quality fashion experience, CHIC is not limited to the field of clothing, but also includes all the cross-border resources related to it, providing more diversified new value for exhibitors.

It is worth mentioning that CHIC2015 will join the China international textile fabrics and Accessories Expo (Intertextile) at the National Convention and Exhibition Center (Shanghai) for the same time, and the scale of the double exhibition will exceed 200 thousand square meters. "The demand of enterprises for exhibitions is the hope of cooperation, from which we can find out the confidence of products and the synergy between the upstream and downstream industries, which is the new demand of enterprises." As one of the organizers of CHIC2014 Shishi exhibition group, as Lin Jin place, deputy director of Shishi Economic Bureau, said the two top-level exhibitions between the upstream and downstream of the industry chain will focus on the eyes of more professional spectators and help enterprises to effectively link up upstream and downstream industrial chain resources.

In March 2015, CHIC2015 Shanghai will be regarded as a new starting point, with a forward-looking vision and a clear understanding of the trend. At the same time, the brand new annual awards of Chinese clothing brands and China clothing forum will also move to Shanghai with CHIC. By then, a series of activities, including CHIC, will be presented, which will bring broader business development space, unlimited market development imagination and good cooperation harvest expectations to all participants.