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Five Aspects Should Be Paid Attention To In Location Selection Of Shops

2014/6/1 15:56:00 43

ShopsLocationMarketing Strategy

Shops investment is based on the personalized characteristics of shops, site selection, special investigation and research. This kind of early work is just like the "pulse" in the practice of TCM. By collecting the information transmitted by "pulse", we conduct a case analysis of the investment objects, change the intuition of the shops to make scientific decisions, and take the correct strategy to get the shops with strong production capacity.


   shops There are many information about "pulse condition". Investors can collect, analyze, summarize and reasoning from the following aspects, and then form judgement.


First, the level of economic development in the area where the shops are located is related to the income level of the population in the region, that is, the consumption power of the regional population is strong and weak.


Two, the local population situation, including population size, density and degree of aging, population density is too low, it is not easy to form business prosperity, the degree of aging is too high, indicating that the quality of purchasing power is low.


Three, the price of commercial housing. Commercial housing is a symbol of standard commodity, and its price reflects the occupants. Consumption ability


Four, the total volume of supply and demand of the shops in the commercial area where the shops are located, and the relationship between supply and demand will affect the price of the shops.


Five, shops Self condition 。 Shops own conditions for commercial applicability is very poor, shop barriers are many, so the use price of shops is very low, has a negative impact on the price of shops, compression shops value rising space.


All these "pulse conditions" are the main factors that affect the value of the shops. This is a great concern for shop investors.


Investment shops need to carry out technical analysis of investment targets, neither to follow the feeling nor to speculate too much on "short, flat and fast", because shops investment is a long period of real estate investment activities, and must act according to the law of investment. The general rule of investment is: the longer the investment cycle, the greater the risk, so the final decision of investors can stand the test of time.

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