Hangzhou Europe Shopping Mall Has Been Exposed To Poor Management Or Pformation Of Children'S Education.

< p > recently, the first test of Wahaha cross-border a href= "//www.sjfzxm.com" > commercial retail < /a > may fail in the circle.

According to the China real estate report, because of the serious losses, Wahaha has already defaulted in the shopping mall of Hangzhou in Qianjiang new town of Hangzhou for half a year, and intends to cancel the contract withdrawal.

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< p > as the first European boutique, the shopping mall started in November 29, 2012 in Qianjiang New Town, mainly selling secondary brand and second-line luxury brand of luxury brands in Europe.

At that time, Zong Qinghou said that in the next 5 years, Wahaha would open 100 boutiques in Europe and the United States.

Over the past year, however, the attempt to cross-border commercial retail has not brought about commercial returns. Instead, the operation of the Hangzhou project has been difficult.

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< p > < strong > shopping malls without music. Multiple checkout stations are closed down < /strong > /p >

< p > yesterday afternoon, the reporter came to Hangzhou's Qianjiang shopping mall in Qianjiang new town.

At the intersection of Fuchun road and civic street, two high-rise office buildings in the Jamo building are standing tall, and the shopping mall in Europe is quietly located at the bottom of the building.

The shopping mall in Europe is divided into four levels, compared with other shopping malls, it is extremely cold and cheerless, even the usual shopping center often has no background music. The shop assistants rely on the shop counters, bored or bored, or two or three gather together to chat.

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< p > a salesperson told a reporter that there has been a problem of unpopularity in the shopping mall. The weekend traffic volume will be slightly improved compared with the working day, but it is still very cold. At present, the shopping mall is seeking pformation.

The two layer of shopping malls also changed a lot. The reporters found that the original European luxury clothing store had been emptied, and there was a special area to be renovated.

It is reported that this project has completed the autumn semester enrollment plan last month.

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< p > the food plaza on the four floor of the shopping mall is similarly deserted. The reporters did not find the familiar brands in the square, instead of private restaurants.

Master Li has rented a shop next to the elevator on the four floor, but it has always been a poor seller. "I have been renting for a month, losing money every day, because there are too few passengers."

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< p > < strong > Wahaha denied the lifting of the lease contract < /strong > /p >

< p > the shopping mall has been a strategic step for Wahaha Group.

In June 2012, Wahaha announced a high-profile entry into commercial real estate. In November of the same year, it officially rented 35 thousand square meters in the Jamo building of Qianjiang New Town, and opened the first shopping mall in Europe.

It is understood that Wahaha has joined some dealers in two provinces of Zhejiang and Hunan, and established Wahaha commercial Limited by Share Ltd (hereinafter referred to as "Wahaha commercial company") through the fund-raising equity participation. The first phase invested 1 billion 700 million yuan, and mainly invested in the shopping mall in Europe, with the goal of "going to the market within 5 years".

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At that time, Zong Qinghou said that Wahaha will take the way of rent < a href= "//www.sjfzxm.com/news/index_c.asp" > property < /a > in the future, and then open 3 to 5 mall, and plan to build 100 shopping malls or complexes in 5 years, and the average 20 seats per year can be comparable to Wanda Plaza.

It is understood that the property of Jamo Europe is the home of Zhejiang Europe. When it first entered the Wahaha Group, Zhejiang European real estate also offered a rent lower than the market price of 70%, and the lease term was 16 years.

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< p > according to the China real estate report, Wahaha has unilaterally lifted the lease contract last month. If the formal rescission is made, Wahaha has to pay a penalty fee of about 18 million yuan.

Regarding this, yesterday the reporter confirmed to Wahaha, the other side denied to propose the cancellation contract.

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< p > < strong > future Hangzhou project will pform education < /strong > /p >

Why can't Europe's shopping mall with huge capital background sustain itself? According to the retail department store, the project has problems at its initial location. Although the shopping mall is located in CBD, Qianjiang New Town, it is located in the central business district, but the popularity of P is not strong compared with that of several nearby business circles.

In fact, during the two sessions this year, Zong Qinghou said in an interview with the media that there were problems in the operation of shopping mall in Europe.

"Peer recognition of my train of thought, but I am not enough for the management level of the shopping mall, and the operation team is not enough, so I will work with a number of professional firms."

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< p > the industry also said that the brand positioning of baby Europe shopping mall is also biased.

Zong Qinghou hoped that the Chinese people could buy affordable European products at home. "Compared to the price difference between European luxury goods and retail prices 3-5 times or even 10 times, we can get goods directly from overseas factories and reduce the circulation cost."

However, at present, most of the stores sold in Europe and Europe are second-class luxury brands in Europe. These brands are not well known among domestic consumers, but the price is not enough for ordinary consumers.

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In the face of gloomy business, Wahaha intends to pform the project into a children's Education City (P).

In April 27th this year, at the awarding ceremony of a writing contest, which was exclusively supported by Wahaha Group, Zong Qinghou announced that part of the shopping mall in Jamo building was adjusted to "Wahaha future city education center", which meant that the first National Mall in the country was officially pformed.

As for the attempt to cross border commercial retail, although the operation of Hangzhou project is difficult, Wahaha believes that tuition fees in this field are normal.

It is reported that Wahaha will push forward the "a href=" //www.sjfzxm.com/news/index_f.asp "commercial" /a "retail project in many second tier cities across the country in the future.

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