Nike Surpassed Last Year'S Champion Zara To Become The Leading Garment Industry This Year.

Less than p ago, the BrandZ global brand value of the world famous brand in 2014 was released by Millward Brown Huatong Ming, the world's largest communication group WPP PLC. The Nike surpassed last year's champion Zara, becoming the leader of this year's a target= "_blank" a, "clothing industry".

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< p style= "text-align: center" > strong > Nike surpasses Zara to become the most valuable clothing brand in the world < /strong > /p >

< p > recently, for the global brand value of 2014, known as the world famous "a href=" //www.sjfzxm.com/news/index_f.asp "brand" /a > BrandZ, Millward Brown Hua Tong Ming, the world's largest communication group WPP PLC, released a research report. The total value of the top 10 brands in clothing industry is close to US $100 billion, an increase of 29% over last year, which is the industry with the highest growth rate in the BrandZ Research Report.

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< p > > a href= "//www.sjfzxm.com/news/index_f.asp" > Nike < /a > surpass last year's champion Zara, becoming the leader of this year's clothing industry. The brand value has increased by 55% to 24 billion 600 million US dollars.

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< p > it is reported that the brand value of fast fashion brands belonging to the world's first and second fashion retailers respectively rose by 15% and 22% to 23 billion 100 million dollars and 15 billion 600 million dollars respectively, ranking two or three places in Zara and H&M respectively.

The fourth place is Uniqlo UNIQLO, whose brand value is $7 billion 300 million, an increase of 58%. It is the fastest growing brand among all the research subjects.

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< p > the new entry is Tommy Hilfiger (Tenth bits) with a brand value of US $2 billion. The brand has grown rapidly with the advantage of fashion men's clothing in recent years.

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< p > it is reported that the 100 most powerful brand of BrandZ in the world has been released since 2006, and the total value of the 100 brands has nearly doubled since 2014, reaching 2 trillion and 900 billion US dollars in 2014.

The annual list of about 2000000 consumers around the world identifies thousands of "consumer oriented" and "business to business" brands. It is the only brand value list that combines the consumer perspective and corporate financial and business performance.

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< p > > a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > category, the ten brands are ranked in specific order: (Nike: 24 billion 500 million), Zara (23 billion), H&M (15 billion 500 million), UNIQLO (7 billion 300 million), Adidas (7 billion 100 million), Ralph Lauren (6 billion 300 million), Next (5 billion 700 million), Hugo Bos (4 billion 500 million), Lulu lemon (3 billion 200 million) and Tommy Tommy (2 billion)