How Should Clothing Inventory Crisis Affect Children's Clothing?

News about the clothing inventory crisis, news and other news is flying all over the sky. When we open these news, we see the news of the brand closes, the brand layoffs and so on, among which sports brand and leisure brand account for the overwhelming majority. Why? What causes this phenomenon?

The author is not a clothing expert, nor a well-known figure in the industry. However, there has been a period of contact with the clothing industry. The phenomenon of the clothing market has become commonplace, and even without a vague explanation, it is only a normal phenomenon. Some clothing experts, or financial doctorate, from the professional level of the country's macroeconomic analysis, in fact, for a clothing brand can not give any guidance. About sports brand, leisure brand, men's wear, women's clothing and so on, for now, let's not talk about the phenomenon of children's clothing. How to quickly get rid of the seasonal pressure on the warehouse clothing, the author summarizes several suggestions, hoping to bring you some small help:

(1) can't you do "effective" sales promotion activities?

There are not many promotions here; if you don't even promote sales, there should be stock. Activities, discounts and so on can be done, and actions will always be better than waiting for death.

　 (2) you can't change your mind. Packing Is it in stock?

Do not adhere to the traditional way of thinking to pack the inventory, inventory is a lot, the idea should be more, change a train of thought, change a concept, the combination of clothing and cosmetology is not necessarily a good method.

　 (3) can't you choose the "digestion" channel?

Nowadays, online and offline are not uncommon. Taobao, Jingdong and so on have become part of people's lives. Xiaobian warns you that you must never keep your own small shops. Maybe they will be sold online today, and they will be sold out tomorrow.

(4) can't you establish a "special" sales channel?

Special channels must have its special reason. For example, if sports clothes are overloaded, they can contact sports colleges and universities, so that they can produce a new brand.

Related links: do children's clothing stores make bulk goods or do brand stores well?

Children's wear market is the most rapidly developing market in recent years and the most promising market in the future. At present, it is a sunrise industry. Specific to do bulk goods or join the good, this has to be considered objectively and subjectively from two aspects.

Specific to do bulk goods or join the good, this has to be considered objectively and subjectively from two aspects.

1. Objective factors :

(1) bulk cargo: because of the rapid development of children's wear market, there are many manufacturers of bulk goods, the price is sometimes cheaper, and the dealer's capital requirements are relatively small, with little investment. However, the disadvantages of bulk goods are also obvious: the bulk market is mixed, and the quality is much worse than that of the brand, and the quality is not guaranteed. It is a great test for the operator's vision and courage.

(2) franchised brand

Advantage of the brand: along with the development of economy and the progress of the times, no matter which industry, the whole society has more and more awareness of the brand, and the children's clothing market is no exception. People's brand awareness is more and more strong, and the brand has become the pronoun of quality assurance. Consumers are willing to spend more money on brands to improve and satisfy themselves in terms of quality assurance, service and social status. Modern parents attach great importance to children's health problems. The quality of children's clothing becomes more and more important. If we want to talk about the disadvantages, then it is estimated that investment will be higher than that of bulk goods.