After The Major Electricity Supplier Holiday Storm: Actively Rectify The Platform To Do Vertical Business

"P >" big business "is the first time to issue an official statement, which is intended to restore the credibility of the enterprise, retain the hearts of consumers, thoroughly investigate the matter, and make emergency handling and closing of related products and related shops, apologizing and promising unconditional return services to the consumers who are in trouble.

However, the parties have different opinions and opinions about this response. Whether the Internet should buy the famous brand online after the selling storm has become the focus of public discussion.

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< p > < strong > > a href= "http://sjfzxm.com/news/index_cj.as" > consumer < /a >: < /strong > /p >

< p > < strong > apology although sincere purchase needs caution < /strong > < /p >

< p > although in this luxury sale and sale storm, every big business platform has shown a positive attitude, giving consumers a high degree of treatment, asking for money and losing money.

But from the consumer's point of view, most consumers accept the apology at the same time, generally criticized with a critical attitude to condemn the bad business to sell the fake goods, think that it not only violates the market's most basic integrity (integrity store) mechanism and professional ethics, leading to the bad behavior of the whole industry and disrupting the market order, but also consumes the trust and dependence of consumers on the well-known e-commerce.

Xiaoli, a member of online shopping, said: "customers are God. The most important thing in business sales is to seize customers' hearts and retain customers, but the selling incidents are running counter to them, making consumers dissatisfied with these e-commerce platforms."

Xiaoli believes that after selling a fake event, it will be cautious to change the habit of online shopping in the future, reduce consumption, think about buying again and again, reduce the desire to buy luxury goods online and reduce the number of purchases.

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< p > compared with some consumers who think that they should "eat one cut and grow wiser", some consumers have a negative view of the issue of international brand online sales.

Netizen Xiao Qian thinks, the network false sale is very much, belongs to the normal phenomenon, online shopping must be well prepared to be cheated.

"The electricity supplier starts from its own economic interests, sales effect, and sells false goods in order to make profits. It does not agree with it, but it can be understood."

Miss Zhang, who once bought an international brand on the Internet, said in an interview that she would continue to buy famous brand online and would not be affected by the sale of fake products.

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< p > a senior online shopping man Huang Huo Huo has publicly pointed out that a large number of people who were cheated were "cheated" and understood in their hearts.

"They have a certain ability to distinguish internationally famous brands. They know that online sales are false goods, but their economic level can not withstand the high price of international famous brands, but they enjoy the vanity and huge satisfaction of luxury goods, so they buy a cheap international brand on the Internet.

In fact, both buyers and sellers clearly know that this brand is not the brand name.

Because of these people's consumption psychology, the development of false sales is spurred by the network.

For these people, they will continue to shop online for such low-priced fake brands to decorate their faces.

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< p > < strong > > a href= "http://sjfzxm.com/news/index_cj.as" > electricity supplier < /a >: < /strong > /p >

< p > < strong > rectification of international brand sales business < /strong > < /p >

< p > the source of international famous brand of electronic business platform has always been a controversial topic.

YOOX and other international famous brand electricity providers have different ways of dealing with limited names (specialty stores), brand buyout or authorized new products. Our electricity suppliers have more cooperation with third party suppliers.

The supplier qualification examination is not strict, even deliberately open one eye closed, resulting in the mixed situation of the online luxury market.

For a long time, consumers have been unable to see the authenticity of the online international famous brands.

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The "P" fake product event is not only closed with the third party supplier, but also the whole industry's luxury sales business has begun to rectify and restructure.

The United States, which has attracted much attention, has begun to reflect on its luxury sales strategy.

After the outbreak of the incident, poly America has suspended sales of luxury goods, and plans to pform the third party sales into self-employed, or invite brands to sell directly on the platform.

Jingdong, another leading actor in the incident, also said that it was rigorously recombing the qualification documents of the sellers, and that businesses with incomplete qualifications or problems would be retreated.

International brand-name goods are hard to come by. Distributors who really win brand licensing are few and far between the world.

After the rectification of the industry, I am afraid that besides the consumers, there are also many vertical e-commerce providers who have focused on international famous brands for many years, besides the consumers.

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< p > industry insiders say that the super platform such as jumei.com and Jingdong has separated most of the traffic, and once they start cleaning up the source, there are very few sources of qualified qualifications.

On the contrary, such as vip.com and Xiu Xiu net, which started earlier in the vertical field of luxury goods, welcomed the opportunity.

It is reported that since 2008, the network has focused on the accumulation of luxury goods sources, and has long cleaned up domestic suppliers, ensuring that only the best overseas suppliers are used to establish warehouses in the US and Europe, and every order is subject to formal customs inspection and declaration.

This is why the delivery time of the network is longer than that of other suppliers.

As the major platforms are more strict in cleaning up the unqualified supply, the competitors and unreasonable low prices in the world's big and high-end products will be reduced, so that they can occupy a larger market share.

Secondly, because of this fake incident, the public's attention to the "genuine authorization" has been unprecedentedly high, and there are few international brand electric business that has officially licensed.

At present, only the top international brands such as Ferragamo have authorized the show network, and Burberry has authorized Tmall.

Among them, in 2012, Ferragamo authorized the network to authorize the first domestic electricity supplier for international brand names.

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< p > for the sale of fake events, many electric providers believe that although the short term will affect the development of the e-commerce industry, the reputation of every big business is damaged, and word of mouth has been damaged, but in the long run, it has positive significance.

Before it has caused a catastrophe to completely consume consumer trust, it can expose the alarm to the electricity supplier industry and give a warning to the business people.

I believe that after the exposure of the sale, the electricity supplier will strengthen supervision and supervision.

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< p > < strong > > a href= "http://sjfzxm.com/news/index_cj.as" > expert < /a >: < /strong > /p >

< p > < strong > need to improve the legal construction of online shopping < /strong > < /p >.

< p > "a survey data show that China's online sales of 80% of international brand name is fake.

Especially imported watches, if it is low price, it must be a fake watch, which is generally recognized in the industry.

Zhou Ting, President of the Institute of wealth and quality, told reporters in Nanfang Daily that the difficulty of identification of international brands also encouraged the selling and selling of channels and businesses to a certain extent.

"On the one hand, because of its lack of professional technical team in China, ordinary sales or shopping guides do not have special expertise in identifying technical knowledge. On the other hand, many international brand names, which have foundries in China, are no longer a secret.

The existence of a large number of foundries, including the outflow of some informal channels, results in the fact that the brands do not know whether they are genuine or fake.

Once the identification is made, many underground things will emerge, so the lie of the origin plot that has been in the hearts of the Chinese people will be broken down.

So they would rather create scarcity in identifying services, and also ensure their noble blood.

In the opinion of experts, the sale of international famous brands on the Internet has become particularly important for businessmen to discipline themselves from the moral level.

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In the legal profession, it is a serious crime to sell fake international brands on the Internet. < p >

Luo Fanghui, lawyer of Guangdong Yin Mu law firm, said.

"Whether it is online or offline, it is a tort to use other people's trademarks without authorization.

At the same time, deliberately concealing the sale of high imitation products to consumers should be a fraud against consumers.

Although these violations happen on the Internet, they also apply the law on the protection of consumers' rights and interests.

If counterfeiting and selling a holiday amount to a certain amount, it may also constitute a crime.

People in the legal profession generally believe that in the era of online shopping, the state should closely follow the trend of the times, actively improve the legal construction of online shopping, establish and improve the legal system in related fields, and introduce laws and regulations to restrict and prohibit online selling and selling fake goods to deceive consumers.

Increase penalties and illegal costs, so that speculators dare not greet.

The electricity supplier should also standardize the mechanism, do well in the supervision of the third party, and not be able to mix with the merchants.

At the same time, consumers must have strong legal awareness and awareness of rights protection. It is illegal for businesses to sell fake international brand names to cheat consumers.

Consumers should unite to safeguard their legitimate rights and interests, and combine moral condemnation and restraint with legal authority.

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