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How To Turn China Into A Hardware Power?
< p > in recent years, China has gradually developed into a big hardware country. Although it is a real hardware giant, it is not a hardware powerhouse. It is also at risk everywhere, and foreign high-quality hardware products still occupy a huge market. How to turn China into a powerful hardware power? < /p >
< p > < strong > < a > href= > http://sjfzxm.com/pioneer/ > > Chinese brand < /a > /strong > /p >
Gao Wenguang, vice president of the National Federation of industry and Commerce Hardware Industry Association, pointed out that it is an urgent problem to create a brand that China can match itself with the market. P At present, China's hardware products have few well-known brands in the world, although some independent brands have enjoyed a high reputation in China, they have not yet gone abroad. < /p >
< p > the development of production and marketing of China's hardware industry must be internationalized. At the same time, the big conglomerates should be involved in making bigger and stronger hardware industries in China. For example, Panasonic and SONY in Japan were not electrical appliances, but they were large consortia. After seeing the development prospects of household appliances, they had stepped in and achieved the situation of being unified. Domestic enterprises should take a broad look at the future and set goals to contribute to the development of China's hardware industry. < /p >
< p > < strong > cultivation and management < /strong > < /p >
< p > domestic hardware and tools enterprises are relatively immature in the training management system. Enterprises may introduce advanced management system, learn from abroad and enhance the system within the enterprise, thus promoting the efficiency of their employees. It is particularly important to increase investment in talent cultivation in terms of training, and cultivating high-tech talents is the fundamental way for enterprises to progress. < /p >
< p > enterprises should pay attention to improving the management level of the whole interior, making a reasonable brand strategy, a clear division of labor, and effectively coordinating various departments in order to implement the brand strategy of enterprises in an orderly way so as to enhance the brand value of enterprises and draw lessons from the effective management routes of foreign enterprises, so that people can see orderly and large-scale enterprises, thereby enhancing the discourse power of the enterprise brand in the international market. < /p >
< p > < strong > < a href= > http://sjfzxm.com/pioneer/ > R & D innovation < /a > /strong > /p >
< p > to meet the needs of hardware and tools market at home and abroad, we should speed up the pace of new product development, strengthen the expertise field, pay attention to R & D, and actively apply the patents that have been declared or obtained, and put the funds into R & D innovation. < /p >
< p > R & D and innovative products should have the characteristics of breaking away from the single form of traditional hardware, innovating in the collocation of materials and colors, functions and forms, innovating in the direction of humanization, using human engineering, pursuing bold and brave creativity in design, using sophisticated materials, new products should conform to the standards of hardware tools, pay attention to the safety performance of products, and have artistic design sense on the basis of practical safety. < /p >
< p > < strong > improving quality < /strong > < /p >
In order to avoid vicious competition, the quality of hardware tools should be improved in order to avoid vicious competition in the domestic enterprises. "P > Hardware tools need to strictly control the quality of products, and strive to achieve the quality of tool products ANSI American Standard, DIN German standard and GB China national standard. At present, there is a great demand for high-grade hardware tools at home and abroad. Most of the market share is occupied by foreign hardware tools, and domestic hardware tools have many deficiencies in product quality. In this regard, enterprises need to improve two points, increase the establishment of R & D institutions and equipment of testing centers. < /p >
< p > < strong > service and publicity < /strong > < /p >
< p > high-end high-end enterprises, while earning abundant profits, also have first-class services, and enhance the level of after-sales service of enterprises. It should be the goal that domestic enterprises need to strive for. Enterprises should have foresight, and the level of after-sales service tests the comprehensive strength of a brand. Behind well-known brands, there must be a full range of after-sale guarantee that people trust. Hardware enterprises gradually realize that after-sales service is an important magic weapon to enhance the competitiveness of the brand market. < /p >
< p > < strong > < a > href= > http://sjfzxm.com/pioneer/ > > Chinese brand < /a > /strong > /p >
Gao Wenguang, vice president of the National Federation of industry and Commerce Hardware Industry Association, pointed out that it is an urgent problem to create a brand that China can match itself with the market. P At present, China's hardware products have few well-known brands in the world, although some independent brands have enjoyed a high reputation in China, they have not yet gone abroad. < /p >
< p > the development of production and marketing of China's hardware industry must be internationalized. At the same time, the big conglomerates should be involved in making bigger and stronger hardware industries in China. For example, Panasonic and SONY in Japan were not electrical appliances, but they were large consortia. After seeing the development prospects of household appliances, they had stepped in and achieved the situation of being unified. Domestic enterprises should take a broad look at the future and set goals to contribute to the development of China's hardware industry. < /p >
< p > < strong > cultivation and management < /strong > < /p >
< p > domestic hardware and tools enterprises are relatively immature in the training management system. Enterprises may introduce advanced management system, learn from abroad and enhance the system within the enterprise, thus promoting the efficiency of their employees. It is particularly important to increase investment in talent cultivation in terms of training, and cultivating high-tech talents is the fundamental way for enterprises to progress. < /p >
< p > enterprises should pay attention to improving the management level of the whole interior, making a reasonable brand strategy, a clear division of labor, and effectively coordinating various departments in order to implement the brand strategy of enterprises in an orderly way so as to enhance the brand value of enterprises and draw lessons from the effective management routes of foreign enterprises, so that people can see orderly and large-scale enterprises, thereby enhancing the discourse power of the enterprise brand in the international market. < /p >
< p > < strong > < a href= > http://sjfzxm.com/pioneer/ > R & D innovation < /a > /strong > /p >
< p > to meet the needs of hardware and tools market at home and abroad, we should speed up the pace of new product development, strengthen the expertise field, pay attention to R & D, and actively apply the patents that have been declared or obtained, and put the funds into R & D innovation. < /p >
< p > R & D and innovative products should have the characteristics of breaking away from the single form of traditional hardware, innovating in the collocation of materials and colors, functions and forms, innovating in the direction of humanization, using human engineering, pursuing bold and brave creativity in design, using sophisticated materials, new products should conform to the standards of hardware tools, pay attention to the safety performance of products, and have artistic design sense on the basis of practical safety. < /p >
< p > < strong > improving quality < /strong > < /p >
In order to avoid vicious competition, the quality of hardware tools should be improved in order to avoid vicious competition in the domestic enterprises. "P > Hardware tools need to strictly control the quality of products, and strive to achieve the quality of tool products ANSI American Standard, DIN German standard and GB China national standard. At present, there is a great demand for high-grade hardware tools at home and abroad. Most of the market share is occupied by foreign hardware tools, and domestic hardware tools have many deficiencies in product quality. In this regard, enterprises need to improve two points, increase the establishment of R & D institutions and equipment of testing centers. < /p >
< p > < strong > service and publicity < /strong > < /p >
< p > high-end high-end enterprises, while earning abundant profits, also have first-class services, and enhance the level of after-sales service of enterprises. It should be the goal that domestic enterprises need to strive for. Enterprises should have foresight, and the level of after-sales service tests the comprehensive strength of a brand. Behind well-known brands, there must be a full range of after-sale guarantee that people trust. Hardware enterprises gradually realize that after-sales service is an important magic weapon to enhance the competitiveness of the brand market. < /p >
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