The First Half Of The Luxury Consortium Has Shrunk In Its Sales Performance.

< p > < a > href= > http://sjfzxm.com/news/index_q.asp > > /a > the first half of this year, the sales volume of the luxury consortium has slowed down sharply, and the profit space has been narrowed.

The consumer behavior and mentality of Chinese consumers affect the trend of global luxury goods sales. The Chinese market is the most direct embodiment of the market for the increase and decrease of the sales of luxury goods group < /p >.

< p > according to the recent semi annual report released by luxury group, the sales revenue of the first tier luxury conglomerates has slowed down sharply in the first half of this year, and the profit space has been narrowed.

Affected by the downturn in the luxury goods industry, last year's performance of the luxury goods theme QDII, which was brilliant, showed a poor performance. In the past month, the average net value of two QDII has fallen by more than 5%.

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< p > industry analysts believe that the expansion of the entire luxury industry is slowing down.

In addition to the impact of the economic downturn in the euro area, Chinese consumers' consumption behavior and mindset affect the trend of global luxury sales. The Chinese market is the market that can directly reflect the trend of luxury goods groups.

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< p > data show that as of the end of the two quarter, the top ten major stock holdings of two luxury funds include LVMH, Switzerland, BMW and other luxury consortia.

However, judging from the latest financial results of the luxury consortium, its performance has slightly worried the market.

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< p > taking LVMH as an example, the group's latest semi annual report pointed out that in the first half of 2014, the group's total revenue reached 14 billion euros, an increase of 3% over the same period last year, eliminating the organic net growth rate of structural impact and exchange rate effect by 5%.

The group's regular operating profit in the first half was 2 billion 576 million euros, and its profit margin shrank from 18% in the same period last year to 18%.

On the day of the earnings announcement, LVMH shares fell 6.8% at the close.

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< p > at the same time, the first half performance data of parent company Kering group of Gucci and Bottega Veneta were also not ideal. As of June 30th this year, Kering group's total revenue was 4 billion 747 million euros, up 1.5% from the same period last year.

Net profit from continuing operations was recorded at 552 million euros, down 4.7% from a year earlier.

In addition, the interim results of Hong Kong stock issued by Prada SpA show that as of July 31, 2014, Prada's total revenue in the first half of the year increased by only 1%, and its main revenue leather sales fell by 5%.

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< p > at this stage, the expansion of the entire luxury industry is slowing down.

In addition to being affected by the economic downturn in the euro area, Zhou Ting, President of the Institute of wealth and quality research, told the Shanghai Daily reporter that the consumption behavior and mentality of Chinese consumers affect the trend of global luxury sales. The Chinese market is the market that can directly reflect the trend of luxury group's growth or decrease.

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< p > Zhou Ting pointed out that from 2013, the target of global luxury consumption is that Chinese consumers have bought nearly half of the world's luxury goods and become the main force of luxury consumption.

At the same time, the attractiveness of the old brand of luxury goods is declining. The key is that the consumption escalation brought by the diversification and individuation of Chinese consumer consumption has caused trauma to the luxury consortia. The core consumers are fleeing the luxury goods brand which is dominated by "Logo".

At the same time, the mature luxury brand has experienced about 10 years of accumulation in the Chinese market, and Chinese consumers are tired of a certain degree of consumption and begin to seek new brands and services.

In addition, the whole channel's fake cover has reduced the brand value of all kinds of luxury goods and suffered the abandonment of core consumers.

It is also necessary to note that China's anti-corruption policy has weakened the sales growth of luxury goods, and the luxury consumption of gift giving is in the doldrums.

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< p > "in fact, the economic condition of the mature market has no obvious disturbance on the sales volume of luxury goods.

According to the 10 year earnings data of luxury goods group, sales volume in Europe and the United States is relatively stable.

However, if the Chinese market is under pressure, the global market will also be under pressure.

Zhou Ting added further.

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< p > the downturn in the luxury goods industry has led to the pressure of two luxury QDII funds. Zhang Feng, the manager of the world's top consumer goods fund, said that if the sales figures were lower than expected this quarter, the stock price could still be adjusted downwards.

However, for those companies whose long-term growth momentum has not changed, the short-term adjustment has been oversold or provides better buying opportunities for investors.

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< p > in addition, Fei Peng, manager of Yi Fang Da standard global high-end consumer index fund, believes that the boom of luxury goods industry is expected to rebound in the third quarter.

With the arrival of the summer peak season and the intensive holiday at the end of the summer, the high-end consumer goods industry will be featured in the second half of the year.

At the same time, the historical performance of the benchmark index also shows that the industry's performance in the second half of this year is obviously better than that in the first half.

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