Bosideng Firmly Believes And Grasps The Situation And Seeks Opportunities.

"All our entrepreneurs are watching the two sessions, and look forward to more effective measures for the two sessions."

When interviewed by reporters, Gao Dekang, NPC deputy, was most concerned about what good policies the two sessions would bring to entrepreneurs.

Gao Dekang said that in the past time, the state has assessed the situation and adjusted the policy in a timely manner to actively expand domestic demand, which has greatly improved our confidence and determination to develop enterprises and overcome difficulties.

Premier Wen told us that confidence is more valuable than gold and money. During the two sessions, we hope that the government can introduce more support policies to enhance the confidence of our entrepreneurs.

To correctly judge the current economic situation, this year's government work report proposes that we should implement the adjustment and revitalization of industrial planning in a large scale. Gao Dekang said that as a grass-roots enterprise, it is necessary to maintain a high degree of consistency with the CPC Central Committee, firmly grasp the "opportunities" contained in the "challenges", and make good use of some favorable and sustainable growth policies to promote the "growth, structural adjustment and upper level" of industrial enterprises so as to alleviate the pressure brought by the financial crisis to the enterprises.

Since the end of last year, the State Council has announced the implementation of a proactive fiscal policy and moderately loose monetary policy in order to alleviate the downward pressure on the economy and maintain steady and rapid economic growth.

In February this year, the revitalization plan for textile industry was put forward. It is necessary to expand the export market and stabilize the international market share, and raise the export rebate rate of textile and clothing from 14% to 15%.

This is undoubtedly a hope for the textile industry which is difficult to survive in the predicament, so that enterprises will have more confidence in the future development.

After more than 30 years of development, Bosideng has accumulated strong economic strength, not only in the domestic down jacket Market for 14 consecutive years to keep sales ahead, but also has a good foundation in the international market.

This year, we held the situation analysis meeting on many occasions, encouraging morale on one hand and unifying knowledge on the other.

After a sober analysis, we all agreed that this year's economic situation is a rare development opportunity for Bosideng. It is a big shuffle for garment enterprises. Enterprises with poor management, lax management and poor products will be driven out of the market, and market resources will be further concentrated on the dominant enterprises. Bosideng will usher in a new rapid development period.

If Bosideng loses confidence in this period, it will miss the opportunity. 30 years of struggle and struggle will be lost.

The "Asian financial turmoil" in 1998 is still vivid, but the 6 years since then were the fastest growing 6 years since Bosideng seized the opportunity.

Today, Bosideng has the experience of defeating the "Asian financial turmoil" and has the support and help from top to bottom. Bosideng has enough confidence to overcome difficulties and usher in a better and faster development of the spring.

Confidence is the first power to maintain growth. Gao Dekang said that entrepreneurs, who master the industrial economy, will play a huge role in overcoming the financial crisis by their wisdom, confidence and responsibility, because entrepreneurs' confidence and action will be possible to revitalize and flourish the industrial economy, and effectively increase circulation and curb the economic downturn.

Gao Dekang said frankly: "this year is likely to be the most difficult and challenging year for Bosideng development. The task of maintaining stable and rapid development is very arduous."

The company intends to start from three aspects: first, to further enrich the brand culture connotation of "Bosideng".

Bosideng is an independent brand with Chinese national characteristics, which will further strengthen the elements of the "Chinese nation".

Two is to further improve the "Bosideng" international sales network.

At present, Bosideng has set up exclusive stores in the United States, Canada, Russia, Britain and other countries to sell Bosideng brand clothing.

In 2009, Bosideng will further establish its own marketing network based on the characteristics of its host country, thereby enhancing the position of Bosideng clothing in the international arena.

The three is to further enhance the innovation and technology content of Bosideng.

Garment enterprises are labor-intensive enterprises. It is urgent to apply advanced scientific and technological achievements to clothing production management and products, enhance the technological content of products, and increase labor productivity.

Bosideng will also implement the RF125 production site management based on the radio frequency technology, use the low frequency RFID technology to obtain real-time production information and worker efficiency, so as to balance every production line in real time and maximize the production efficiency.

More clothing investment information, click here to enter the responsibility editor: Wang Xiaonan