The Weather Is Cool, Children'S Wear Is Aimed At The "Autumn" Economy.

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The small editor of the net introduces the sudden drop in the temperature, and the children's clothing aims at the "autumn" economy.

After a cold autumn wind, after the beginning of autumn, the weather in Yiwu quickly turned into scorching scorching sun. It became rainy and rainy, and the temperature dropped suddenly.

Yesterday, reporters in the garden clothing market learned that half a month ago, children's clothing business households have begun to fight the idea of children's clothing in autumn, one after another to clear summer clothes, to the autumn.

However, it is not until recent days that children's clothing in autumn really comes to the peak season.

Summer money is labeled "special".

Autumn sales are hot.

Walking into the garden market, it is easy to see that the market is full of running children. Shang Huiqing, a boy in charge of children's clothing, said that during this period, parents were buying their autumn clothes with their children, and the market was particularly lively.

Shang Huiqing's children's clothing store is called "Dou Dou Wardrobe". It's located in the 5 floor of the garden clothing market. The children's clothing is more prominent. Shang Huiqing said that because of the good location of the shops, her family's business is also very good.

The reporter stood in Shang Huiqing's shop for about half an hour, and there were more than a dozen guests asking about the price and trying on clothes to keep Shang Huiqing and the shop assistants busy.

The reporter found that the shop door of Shang Hui Qing went to both sides, and many business owners put clothes hangers full of summer children's clothes on the door and hung "special" labels on them.

Shang Huiqing said, as early as half a month ago, the market began to clear the warehouse in summer, and made preparations for the autumn children's clothing listing.

"The clearance of the summer is very cheap, it means throwing goods, so generally do not try it on and do not return it."

Shang Huiqing said, especially now in the autumn season children's clothing season, the two quarter clothing really formed a sharp contrast.

"Autumn is a single price, retail sales are basically positive sales, no bargaining, but the summer is a special price."

Shang Huiqing said that whether it is summer or autumn, it will take advantage of the busy season to earn money, and wait until the beginning of October and late autumn to list.

Autumn prices do not rise

Wholesale prices and retail prices were unchanged from last year.

"A pair of trousers is 100 yuan, a long sleeved T-shirt is 50 yuan, and a suit coat is 150 yuan."

Yesterday, the public, Miss Zheng, took out the clothes in hand and showed them to reporters.

Miss Zheng said that she felt that this year's children's clothing was almost the same price as before, but the style was richer.

Xu Chunxia, the boss of Dudu boutique children's clothing, told reporters that Miss Zheng's feeling was very accurate.

Xu Chunxia has been in the business of children's wear for 4 years. In recent years, the price of children's clothing has been relatively stable, and there has not been a sharp rise, especially in this year's comparison with last year.

"For example, a long sleeved T-shirt, the retail price in the market is generally between 50 yuan to 80 yuan, which is higher than this interval, generally is the brand product."

Xu Chunxia said that after moving from the old bin Wang clothing market to the Yuan Garden clothing market, most of the children's wear business operators have pformed into middle and high class children's clothing, and the low-priced children's clothing with a retail price below 40 yuan has been operated by few people.

Xu Chunxia thinks that although the profit of the low-grade children's clothing is high, the consumer's recognition is relatively small. Especially with the improvement of people's living standard, the demand for the texture and style of the children's clothing is getting higher and higher. Most of the consumer demand is closer to the middle class children's clothing.

"There are many brands of children's clothing such as Adou Ki and Blue Mickey in the market, but most of them are not well-known brands such as pumpkin dolls and candy houses. They are locked in mid-range consumption and have opened up a level for consumer groups."

Xu Chunxia said that in order to get a share in the children's clothing market, many clothing brands have expanded their scale in the field of children's wear, or accelerated the launching of children's clothing products into the market.

However,

The scale expansion did not reduce the price of children's clothing. The price of children's clothing, which was still several hundred yuan after hitting 50 percent off, is everywhere. Some brands and some styles of children's clothing price even exceed 1000 yuan, which is directly related to adult clothing.

Compared with the brand children's clothing, which is located in the mall and the counter, Xu Chunxia believes that the children's clothing with a price of less than 200 yuan is not bad in terms of texture and style, and has been able to meet the needs of most families.

In addition, reporters observed later this autumn.

"Han Fan" is still playing the leading role. Boys wear small suits and girls' dresses are full of Han flavor.