Ralph Lauren Enters The Wearable Field To Launch Smart Polo Shirts
U.S.A
Luxury group Ralph Lauren Corp. (NYSE:RL) Ralph Lauren has become another new force in the wearable field. Ralph Lauren Ralph Lauren recently launched the smart compact sports T-shirt not only focusing on professional athletes, but also trying to create new products in the lifestyle field.
Ralph Lauren Ralph Lauren second son, Ralph Lauren Corp. Ralph Lauren Lauren, executive vice president of advertising, marketing, and corporate relations, told The Associated Press that Ralph Lauren Ralph Lauren hopes to apply technology to fashion and believe that this combination is a great opportunity, and "Ralph Lauren Ralph Ralph consumers also believe that this will help them live happier and healthier lives."
Ralph Lauren Ralph Lauren's smart T-shirt uses the Canadian Patent Technology OMsignal, the motion data will be stored in a dedicated black box, and then compiled from black box to cloud, so as to monitor the wearer's movement data.
Wearable technology is the latest trend in fashion industry, which is different from the trend of fabric and style in the past.
Surging
。
Recently, the brand of wearable device has been launched as Tory Burch. The brand is cooperating with Fitbit of California science and technology company, and designs and produces accessories for Fitbit health tracker product Fitbit Flex, including four products including brass pendants, copper bracelets and two silicone bracelets.
In addition, Fossil Group Inc. (NASDAQ:FOSL) fossils, Luxottica Group SpA (MTA: LUX, NYSE: LUX) Lu Xun Tat card group and other groups also have cooperation with Google in the field.
Intel Ayse Ildeniz, vice president of Intel's new equipment strategy and business development, said in January this year at an industry summit in Las Vegas that it was "wearable".
field
Fashion groups should be in a leading position.
Adam Roth, director of CFDA strategic partner of the American designers association, recently organized 70 designers and Intel Intel to hold a round table meeting to discuss cooperation in the wearable field.
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