Nike Three Swordsmen Join Adidas

Compared with rival Nike, Adidas is generally considered to be not fashionable enough to keep up with the trend and is not attractive to female customers.

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Therefore, Adidas is fully developing its design business.

The company excavated three designers from Nike: Denis Dekovic, Marc Dolce and Mark Miner.

The first designer is in charge of football business, the second is in charge of basketball business, and the third is footwear design. He left Adidas to join Nike in 2008.

Last week, it announced the establishment of the global design director and was held by Paul Gaudio.

In 2015, the brand design studio opened in Broolyn, New York, to keep pace with the latest trend of sports and high street.

The design team will take a lateral approach and "explore the design guidance of the brand".

To better carry out this task, the three swordsmen from Nike will work closely with Adidas's design team at heto Olah headquarters in Bavaria, Germany, and the US Portland.

The brand says it has design rooms in Shanghai, St Paul and Tokyo.

According to previous reports by international sportswear magazine, responsible for professional sports business.

Director James Carnes and Dirk Sch nberger, who are responsible for the design business, are reporting to Paul Gaudio.

Whether we can make up for the current shortage of Adidas, and win more customers and win more market share, we will wait and see.